And this week’s winner is … Scheckters Organic
Given the golden opportunities available to marketers at the recent WOMAD (World of Music, Art and Dance) festival, GoMobile News was quite surprised that so few businesses represented at the event bothered to deploy QR codes to attract custom. You only had to go to the front of stage at any performance to see how many festival goers had brought their smartphones along with them. In our opinion, Apple iPhones appeared to dominate, as music lovers held up the phones to video or photograph the event. So significant numbers would have been able to scan in barcodes if necessary. In the end, we decided that Schekters Organic had made good – if just simple, use of a QR code.Another point – as we mentioned before here, there seemed to be no problem getting decent mobile data coverage. Certainly in our case we had no problem with an Orange/T-Mobile signal.
Some businesses @ WOMAd had tried to make use of barcodes but they were usually placed in locations where a consumer was so close, all they needed to do was ask a question. No incentive to scan the code in, then.
What Schekters did was to place a very large QR code (we’d estimate around six by six inches) on the sandwich board near to – and advertising, its stall.
The QR code actually takes you to the company’s web site. We ran out of battery so we couldn’t actually try it.
Which is a shame given that the company was offering a free can to anyone who tweeted about the product.
Given the difficulty of spelling the company name (for us Brits rather than Springboks), merely providing a link to the company web site seemed very sensible to us.
If you are still wondering what Scheckter’s OrganicEnergy is, it claims to be the world’s first 100 per cent natural, organic and certified FairTrade approved energy drink. Actually, we liked it so much we bought a can.
This being GoMobile News, avid readers will not be surprised to learn that there is a Formula One motor racing connexion.
Scheckters Organic has been founded by Toby Scheckter who just so happens to be the son of the 1979 Formula One World Drivers’ champion, Toby Scheckter . Actually, Toby himself has done quite a bit of racing, too.
Do you think the company will go head to head with what must be its arch rival, Red Bull, and form its own racing team?