What are you looking for?

by: admin Wednesday, November 28th, 2007

Rating: more questions than answers

The Yellow Pages Association in the US has relaunched its Local Search Guide with a new mobile section and has released these figures from a poll it conducted concerning how people use search on mobile:
• 66% search for local business listings
• 37% use free directory assistance/enquiries
• 17% use SMS most frequently to find information
• 12% say they use downloadable search applications to find local information
• 34% report not using mobile search because the experience is frustrating.

The 66% might make Yellow Pages feel great, but the 34% is the real passion-killer.