What is mobile local search and why the X-Series disappoints in the latest issue of the Mobile Search Analyst
The latest issue of The Mobile Search Analyst is now live. Subscribers please log-in at www.bkimedia.com.
In the true spirit of mobile communications we have changed the ezine format to replicate a mobile portal and a walled garden. There is a lot more free information including a five page competitive analysis of Fastsearch vs Infospace vs JumpTap vs Medio Systems.
Mobile Search Analyst April 2007 - Headlines
What is mobile local search?
Mobile local search is the discovery of the local environment. This means places of interest, businesses and products, or events in the vicinity. Mobile local search is different to mobile search in that maps and directions are desired rather than ringtones and full track downloads…
Mobile Commerce vs m-spatial
Have mobile operators seen the writing on the wall? Some argue that the carriers have finally realised that mobile location and mobile search aren’t money spinners and hidden them in the mobile portal maze…
Nokia becomes an Advertiser
There is plenty of room for more mobile advertisers in the growing ad market place. With existing mobile content sites such as nokia.mobi that services 100 million hits per month in 120 countries, Nokia is in a strong position to inject advertising into its existing mobile network and has an army of content suppliers that it can collaborate with. Content is key and the right, dynamic WAP sites are essential for pushing mobile adverts…but, and there is a very big but…..
X-Series, MSN Messenger and Yahoo! Go - what a disappointment
The X-Series has been described as the best thing from Asia to hit Europe since curry. We don’t agree and were greatly disappointed. Asia is the leader in the mobile Internet space and consumers there surf with their phones regularly, but mobile operators’ attempts to recreate the Asian experience in Europe have failed…
What is a mobile browser?
Dictionary definition: A microbrowser (sometimes minibrowser or mobile browser) is a web browser designed for use on a handheld device such as a PDA or mobile phone. Microbrowsers are optimised to display Internet content most effectively on the small screens of portable devices and have small file sizes to accommodate the low memory …
InfoGin vs Novarra
InfoGin and Novarra have two completely different methods of tackling the mobile browser. InfoGin commands unique technology that renders all web pages mobile-ready and categorises content. Novarra, on the other hand, prefers to offer the same experience on mobile as online…
Related News:
- The Mobile Search Analyst latest edition out now
- Microsoft buys Fastsearch and Transfer for USD 1.2bn – latest Mobile Search Analyst Report
- Mobile Search Analyst
- Mobile Search Analyst March 07 report Fastsearch and Infospace join up and why is Nokia’s Mobile Search not up to scratch?
- InfoGin content adapts itself into Vodafone via MobilKom Austria partnership
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