WhatApp’s rival claims benefits from Facebook linkup

LINE added 2m extra users last weekend

Two events appear to have conspired together to boost interest in the LINE IM [Instant Messaging] system which originally sprung up in Japan. The LINE service added two million extra users during the weekend [February 21-22 2014] during WhatApp’s outage. With Facebook very definitely losing its popularity – especially amongst younger users, WhatsApp might definitely feel the fallout from its linkup with the social networking giant.

Messaging services like WeChat, Kik Messenger and Viber are fast biting on WhatsApp’s heels and LINE  points out that it already has 340 million registered users.

Whilst WhatsApp’s Jan Koum hinted (see here) hinted @ MWC that it was considering offering free calls as well as messaging,  LINE points out that it has always had voice and video calling in its service for free.

It’ll also be interesting to see if WhatsApp adopts the ‘sticker’ form of chat that has become so popular on Facebook Messenger.

Of course, LINE claims to be the King of Stickers with over one billion stickers sent a day. That figure is twice  the number of tweets sent in a day, too.

Talking of Twitter, Paul McCartney has an official LINE account, and within a week Paul’s  LINE account had more followers than his Twitter account.

According to figures released by App Annie (see here), LINE ranked Number One for worldwide app sales in 2013 and sixth for overall downloads – ahead of Twitter.

Perhaps the real danger is that LINE is also devoid of third party advertising.

Incidentally, GoMo News checked and just like WhatsApp, LINE isn’t available as an alternative IM client for those with the Nokia N73. But WeChat will work on the N73, though.

About Hans Cett

Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC - http://countdown2mwc.wordpress.com/
This article was published in Facebook, Mobile Marketing, N73, WhatsApp, mobile news and tagged , , , , , , , . Bookmark the permalink.

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