Which mobile barcode type do you use in your mobile marketing campaign?
About Bena Roberts
GoMo News' founder and former managing editor, Bena Roberts has now moved on. She's now spending more time with her family. Tony Dennis has now assumed her mantle as the site's editor.
Quick Response Codes deliver an amazing functionality for traditional media. Japan and European consumers have demonstrated that they will engage when presented with a QR code on advertising – it gives them a chance to immediately act on impulse when motivated by a message. While U.S. advertisers have been slower to adopt QR codes, technology companies have had a chance to develop some more innovative, consumer-friendly Quick Response codes.
Check out SpyderLynk. Our SnapTag features a Code-Ring Technology around a brand logo creating an interactive brand logo with tracking capabilities which functions like a QR code but requires no application for the consumer.
US advertisers are not restricted to black and white Datamatrix or QR codes to deliver amazing interactive functionality for traditional advertising.
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