Who owns YOUR identity? Roberto Minerva Telecom Italia
As a social media guru, I didn’t understand Roberto Minerva from Telecom Italia during the Web 2.0 conference. He spoke about things alien to me.
Why?
As a huge contrast to Optimus yesterday that talked about selling mobile profiles – Roberto spoke about selling privacy.
So users pay not to get advertising or to protect users from being abused or to receive SPAM on mobile.
Hmmmm.
As social media is taking off and my profile online is vital for me as a small business – I would argue that fear of social mobility and privacy is a concern for only the very few or the very old.
I questioned Roberto about pushing mobile SEO and mobile profiling services as a business model as an alternative to selling social media so that users get the profile they want to the top of the portal, internet, mobile?
Again, one this is for sure Roberto is a Google hater. He thinks that they way gmail profiles you and the adverts are so intricately linked to YOUR email – is and can be offensive. He said that he received a private email that someone had died and then the Google Ads displayed an advert that was rude and callous about death. This is taking it too far.
In this instance I agree with Roberto, but I fear that gmail users want a good service that works everywhere and don’t care too much about the profiling. It is sad but true.
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