Rating: Winner of ‘Going social: Best BBM Connected Application’ award’
The Wikitude World Browser has just won the award for Going social: Best BBM Connected Application’ award for Wikitude. The company won the award because its World Browser contains hundreds of different examples of how augmented reality (AR) can enrich location-based content. Besides travel sights and mobile coupons, the app BBM in Augmented Reality enables you to find your friends and chat while out and about. To win the Going Social of Best BBM Connected Applications category an app has to deliver or have the potential to deliver a big impact in the consumer and/or enterprise space.
The other requirement is that the app has to demonstrate a perfect fit with RIM’s brand. Obviously the Wikitude World browser fitted the bill.
Incidentally, you don’t have to own a BlackBerry to enjoy an AR experience courtesy of Wikitude. There’s also iOS, Android, and even Symbian versions of this browser.
According to Rory O’Neill, a vp for marketing with RIM EMEA, this particular award recognises three attributes.
Most important of these must surely be the ‘wow factor’ which makes the judges sit up and pay attention.
Other requirements were the ability to take an app from standalone to contextual and social, enhanced enjoyment for BlackBerry consumers plus efficiency for BlackBerry business users.
“Finding out that we were the winners in such a prestigious group of contenders is simply phenomenal,” said Andy Gstoll, CMO with Wikitude.
“We are very proud to be the first to have taken instant messaging into Augmented Reality,” he added.
This award was announced at the BlackBerry Alliance Summit and a full list of categories and winners can be found here.
Actually, Wikitude is growing accustomed to winning awards for its mobile augmented reality (AR) technology with the World Browser.
The browser has been twice voted ‘Best Augmented Reality Browser’ by the readers of Augmented Planet.