Will Hill experiences 146% growth in mobile gaming

Almost certainly down to betting on World Cup in Brazil

We’d love to claim that we told you so but actually we did. Last November [2013], GoMo News quoted the bookmakers, Ladbrokes, as predicting here that the [soccer] World Cup in Brazil this Summer [2014] “is likely to be the most competitive sporting event on mobile ever – certainly for Brits.” Now Ladrokes’ arch-rival – William Hill has revealed that enjoyed record-breaking World Cup activity with online wagering for the tournament up 211 per cent on 2010. Sadly, the company doesn’t specifically thank mobile for this feat but it’s pretty obvious from some of the other stats. Oh, and the fact that Ladbrokes stole mobile specialist -Chelsea Apps Factory, from them doesn’t seem to have hurt that much. And they’ve got a new CEO.

This is the most impressive stat that William Hill has just released … There was a 146 per cent  growth in mobile gaming with online gaming net revenues up 18 per cent overall.

Significantly now 52 per cent of William Hill’s operating profits from digital channels even though that figure actually exclude telephone and mobile for William Hill USA. No idea why.

Overall, online Sportsbook turnover was  up 41 per cent but mobile wagering itself was up 74 per cent.

Co-incidentally, James Henderson appointed as the new CEO from today [August 1st 2014].

Henderson commented, “I am proud to be taking over from Ralph Topping as CEO.”

He continued, “I see William Hill as an innovative company with an excellent brand, a strong and diverse spread of businesses, a high level of customer understanding that allows us to bring customers an engaging and differentiated offer, good technological know-how and excellent cash generation.”

“What excites me most is the potential for the business both in the UK and internationally as well as potential in both the digital world and on a multi-channel basis”

He added, “With our scale, technology and first-rate team, there is a lot more we can do to drive revenues across our existing products and platforms.

GoMo News is ashamed to admit that we’d inherited a free £10 from Betfred after our little flutter on the Epsom Derby horse race (see here).

So we backed Argentina in the World Cup. And lost. Wrong old arch enemy. Germany won.

About Hans Cett

Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC - http://countdown2mwc.wordpress.com/
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