WIN plc and Digital Chocolate create mobile games campaign for puzzle magazines

WIN plc and Digital Chocolate have announced a deal for mobile gaming. Digital Chocolates main business is in developing mobile games, and it will be providing the content for WIN to distribute. The method of distribution will be through shortcodes published in puzzle magazines. Readers will be to download the games during July and August simply by texting the shortcode number.

During the two month campaign, Digital Chocolate will be offering mobile puzzle like Sudoku and Pictoplay. Puzzle magazines have a previous good record for entering into the mobile market. Check out this article about the success of Puzzler in the mobile space: http://www.gomonews.com/mobile-internet-forum-2009-how-to-make-money-on-the-mobile-internet/

This campaign will be running in a lot of magazines. Titles include Puzzle Corner Special, Sudoku Puzzles, Sodoku Puzzles Collection, Sudoku Easy, Killer Sudoku, Fundoku, and Kriss Kross.

From the release:

Rob Stevenson, Sales Director UK and ROI, Digital Chocolate: “We are delighted to work with a strong mobile partner such as WIN plc to deliver our fantastic high quality mobile games to our customers. WIN plc’s content management platform has allowed us to utilise new mobile distribution channels to help sell mobile games to consumers via a variety of different gaming magazines.”

Graham Rivers, CEO WIN plc: “Partnering with Digital Chocolate, a world leading games provider, is an important move which strengthens WIN’s position in the mobile entertainment industry. This campaign is the first of what we believe will be a series of campaigns with Digital Chocolate to deliver mobile games across various regions and penetrate new pioneering distribution channels.”

What we think?

Seems like a smart place to advertise, to me. If you’ve got someone buying a puzzle magazine, they’re already more likely than average to spend a little money on a decent mobile puzzle game. The key here is to keep ‘em hooked once you’ve attracted their attention. If Digital Chocolate can keep on providing fresh content for their mobile puzzle games, they could secure some great return customers. Integrating decent value-added services like championship boards, multiplayer mobile tournaments or incentives (like mobile coupons) for playing puzzle games might even convince people to enter into a monthly subscription fee.