Windows Phone will fail to rule the world by 2017 says Analysys Mason

Rating: Apparently in 2017 Microsoft will shift as many smartphones as Apple did five years previously

According to new research from Analysys Mason,  Microsoft will ship only as many Windows Phone units by 2017 as Apple will  have shipped in 2012. Five years earlier. This view is taken from a recently published report, ‘Smartphone markets: worldwide trends, forecasts and strategies 2012–2017′. The bitter irony here is that the firm reckons that Windows Phone will become the fastest-growing mobile OS in terms of number of shipments within the next five years. The only problem is that it WP8 is growing from an exceedingly narrow userbase.

Now Analysys Mason believes that Microsoft will achieve this increase by growing from 11 million units in 2011 to 136 million units by 2017.

However, Windows smartphones will account for only 9 per cent of the world’s smartphone shipments in 2017, compared to Apple’s 23 per cent and Android’s 58 per cent.

The report also predicts that Android smartphones will account for 58 per cent of smartphone shipments by the end of 2013.

After that it will then stagnate and maintain that level of market share (despite a growing global market) for the next 4four years.

It puts this down to a lack of other platforms from which to capture additional market share.

“Having a third significant OS player like Windows in the smartphone market would benefit mobile operators because it would reduce Apple’s and Google’s control over the market,” explained Ronan de Renesse, author of the report and principal analyst for the mobile broadband and devices research programme with Analysys Mason.

The report also indicates that smartphone connections will grow nearly threefold in the next five years to reach 3.4 billion in 2017.

Smartphone shipments will rise from 700 million in 2012 (41.2 per cent share of total handset shipments) to 1.37 billion by the end of 2017 (70 per cent share of total handset shipments).

About Hans Cett

Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC - http://countdown2mwc.wordpress.com/
This article was published in Microsoft, Mobile OS, Mobile Stats, WP8 and tagged , , , . Bookmark the permalink.

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