Bunging developers $100 for every app made seems to be working
Microsoft’s initiative to pay developers $100 for every app they make for Windows 8 or Windows Phone 8 looks to be paying off, with 50,000 programs now available. The landmark number was passed at the weekend [March 2013], according to industry watcher MetroStore Scanner, which says that an average of 279 apps have been developed daily in March alone, reversing what had been a rapid decline.
It claims app development reached its peak in November 2012 when an average of 468 were being developed daily, but by January 2013 this had dropped to 174.
Now, with Microsoft’s new incentive, app development is on the rise again.
A total of $2,000 can be earned by developers who are allowed to develop up to ten apps per operating system.
The initiative ends at the end of June 2013, with Microsoft also offering developers 80 per cent of any revenues they generate – 10 per cent more than that offered by Apple or Android.
Last month, figures from Kantar showed that sales of Windows smartphones have grown by a staggering 240 per cent in a year and now account for 6.2 per cent of the UK market.
In the past year some 700,000 new Windows users were added, while in the three months up to end of January 2013 the Microsoft-based devices – spearheaded by Nokia’s Lumia 800 and HTC’s 8X – surpassed those of BlackBerry in Britain.
Even so, Microsoft has a long way to go before it catches up with Apple whose App Store, even before Xmas, already offered at least 775,000 apps, compared to Android which is said to drive between 625,000 and 750,000 apps.
Meanwhile Apple CEO , Tim Cook, is promising developers it will increase the amount of money it pays to them, making it even more enticing than catering for the Android market where many apps are free and have to be supported by advertising.