Wapple helps 1Goal stay on target
11 June 2010: With the World Cup kicking off today, Wapple has lent its skills to the 1Goal education charity campaign to develop a mobile web site that will promote the importance of education for all in the fight against world poverty. Supported by some of the world’s biggest names in football such as Michael Owen, Rio Ferdinand, Zinedine Zidane and Thierry Henry, along with a host of celebrities and world leaders, 1Goal is seizing the power of football to bring together sport, charities, business, governments and fans in the hope that education for all can be a lasting legacy of the 2010 World Cup.
Visitors to the 1Goal site – http://www.join1goal.org/ – using a mobile phone will be automatically redirected to the mobile site where they can sign up to the 1Goal cause and find out more about the campaign. With the help of GSMA and some 30 mobile companies covering over 150 operators, 1Goal will reach nearly 1.5 Billion phone users during the World Cup, making it one of the biggest ever global mobile marketing campaigns.