World Telemedia: cross platform marketing debate

Rating: crucial stuff

By Annie Turner

My second stint next week as Ethel “call me madam “Mermon at the World Telemedia conference is on Friday 9th November, when I’ll be chairing a panel on Powering Up Cross Platform Marketing with Telemedia between 3.30 and 4.30.

This is crucial stuff – too often the telecoms end of the bargain tend to look at mobile in isolation rather than as part of a mix for advertising and marketing campaigns.

We’re gonna be talking about:
   
* The Market overview
   
* Developing data gathering service to build loyalty
   
* The mobile shopping mall
   
* Avoiding Spam
   
* Viral Marketing
   
* Future Trends
   
* Interactive advertising cross platform
   
* Adding M-commerce to the mix.

There will also be case studies looking at how print media has developed sophisticated data gathering and CRM operations through mobile marketing.

The panel will comprise:

Vince Kadar, CTO, Airwide Solutions,

Dialogue Communications

Sam Kleinman, Director, Craze Productions

Dave Barker, MD Europe,  Enpocket

Be there, have your say, get the experts’ opinion.