World Telemedia: How customers click and buy – find out

by: Tony Alton Thursday, October 25th, 2007

Rating: call me madam

By Annie Turner

After weeks of meaning to do it, I’ve finally booked my flight and hotel for World Telemedia Conference & Exhibition, which is all about making interactive media pay. It’s being held in Prague, one of my favourite cities – probably one of everyone’s faves. On Thursday 8th November, I’ll be chairing the last conference session of the day (17.00 to 18.00) entitled, “How do customers find what they want to click and buy?”

The panellists will include Derren Sequeria from Google, James Fryer from Waat Media and Michael Tomlins of Infomedia.

We’re gonna look at issues like search engine optimisation for your business, how users’ browsing and buying behaviour, location-based services, balancing off and on-portal marketing strategies and how users are clicking and buying. Case studies will include taking Play.com, HMV and Tesco to mobile.

I know it’s all that stands between you and the cocktail hour, but I promise you, it will FIZZ.