World Telemedia: positioning content on-portal and off-portal
Rating: portal returns to its original meaning
By Annie Turner
Just enjoyed a lively discussion about on-portal and on-portal. As ever, you can rely on Sam Kleinman, director, Craze Productions, to come up with the goods. He argued that if operators weren’t so wrong-headed as to rely on techies within aggregators to decide what is and isn’t included, they’d sell ten downloads for every single download they get now. Mr Kleinman should know. He’s signed up the world’s biggest hip-hop artists and has a very successful off-portal business.
Bearing in mind that, according to Rob Lewis who founded the music subscription service Omnifone earlier this year, on average operators only sell six music downloads per user per year, there is a great deal of scope for improvement.
Interesting that although Nokia has such a huge presence on all those phones in all those users’ hands that Rob Johnson, CEO of Netcollex and the moderator of this session, reckons that Nokia doesn’t care about making a profit from its music services, market presence is the deal.
And in a very candid addition to the on/off portal debate, Ray de Silva, strategic business development director with Vodafone UK, said that 92% of searches undertaken on Vodafone live! in the UK didn’t find what they wanted which is why it has taken the step of opening up access to the web.
Sunil Malhotra, one of the founder’s of Bango, pointed out that portal is from the Latin meaning a means of access whereas in mobile until very recently, it has meant the destination. Now if we can just stop people talking about medias we might make some real progress.
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