World Telemedia: video with everything, courtesy of 3G
Rating: over-excited or full of Eastern promise?
By Annie Turner
Sveltin Todorov of Teracom was a breath of fresh to we Brits who have a very tarnished view of TV shows’ various mobile participation schemes via mobile. His company’s Interactive Machine Solution is the platform that powers such services for some 40 TV channels in Europe, US and Africa, including JamboTV.
He’s full of beans about what the proliferation of 3G will mean to his field and in particular, the inclusion of video in a whole raft of apps. Mr Todorov pointed out that there are only 200 million 3G users connected, which equates to around 7% of all mobile users, so a huge opportunity is in the offing.
He has visions of 3G video call portals as a new way to present and sell mob content, plus he thinks existing services such as video conferencing and interactive multiplayer gaming will take off like rockets to embrace fun or competitions, sweepstakes, plus the TV shows Deal No Deal, Who Wants To Be A Millionaire and many others.
Already mymobilespace has been implemented in some Eastern Europe countries – you create your blog on the web then upload it via a video number. This approach is also being used for businesses – the business card includes a video call number that the recipient of the business card can dial to watch a short presentation of company.
He also has high hopes of video chatting either as pure anonymous video chatting between peers or sessions involving a mediator and/or a special event. He says people will be able to upload their own video for friend, family or wider audience.
Video voting will allow people to watch how the voting is going (which from the broadcaster’s point of view might not be a good thing if they are cheating).
Not to mention on-demand videos, video cam streaming for weather services and surveillance, watching what your kids are doing, distance learning etc etc etc.
Yeah, I know all this stuff has been talked up for a long time, but 3G is finally starting to acquire a critical mass and also developing countries are doing that thing they always do with telecoms – embracing in ways that that developed markets don’t and moving it along fast.
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