Rating: Music festival traders ideal customers for wirelessly accepting payments
WorldPay has just announced extra capabilities for its Pay As You Go card acceptance service for UK small businesses. It has now been extended to include iOS compatible devices and an updated Android app means that customers have the option of printing receipts using a Bluetooth printer. WorldPay is also expanding its pilot programme, which already boasts several thousand users across the UK. The company expects to have a full roll-out of this service by Summer 2013 – just in time for the music festival season, we suspect.
Significantly, Worldpay discovered that there was very strong demand for an Apple iOS version of its service amongst those wishing to join the pilot service.
“Extending our service to iOS devices is another important step within our pilot programme with 65 per cent of new applications from iOS customers,” observed Geraldine Wilson, md for micro merchants with WorldPay.
So the service is now available through iPhones and iPads, as well as Android smartphones and tablets, and Blackberry.
This WorldPay service is specifically designed for sole traders and small businesses with one to five employees and has no minimum commitments.
The company says it is aiming at mobile hairdressers, plumbers and photographers who would traditionally need to rely on cash, cheque or bank transfer.
But GoMo News argues it is ideal for traders at music festivals who can now accept card payments via their smartphones in the middle of a field.
The service works by linking a smartphone app to a secure Chip and PIN keypad and allows merchants to accept Visa, MasterCard and maestro debit card payments via cellular networks.
Wilson added, “The public are very familiar and comfortable with Chip and PIN technology and, when they see our customers offering it, they know it means that their payments are fully secure.”
Read the full text of the Press release here.