Sony’s fortunes revive thanks to Android
In the latest release of its figures for global smartphone sales, Worldpanel ComTech has noted a decline in sales of Windows Phone based handsets in Australia whilst in the USA there was only a modest growth of 0.9 per cent. By contrast, Windows based phones made up nearly seven per cent of sales in the three months to the end of May , up from 4.3 per cent for the same period in 2012. No prizes for guessing which mobile OS continues to dominate smartphone sales. Android, of course., Sony appears to be rebounding in the smartphone sector where it is the UK’s fourth-largest handset manufacturer. Based on its Xperia Android handsets, naturally.
Significantly, Sony never actually released a WP8 handset. Only Nokia and HTC are its main backers whilst Samsung makes a few token WP handsets and Huawei has one.
So why does Nokia stubbornly refuse to sell an Android handset when the likes of Sony (formerly Sony Ericsson) show that you can revive your fortunes by following the Android path?
It’s not a case of becoming a ‘me-too’ smartphone producer, it’s a case of giving consumers what they want.
Poor old BlackBerry – where we see absolutely nothing wrong with its latest BB10 handsets, isn’t faring too well at all.
In the USA, it now has less than one per cent of the sector whilst in Europe – where BlackBerry has traditionally been strong, sales dropped to just 2.5 per cent down from seven per cent in 2012, according to Kantar.
In its home market, the USA, Apple’s iOS has managed to grow its market share by 3.5 per cent to 42 per cent. It’s had a boost from a somewhat unexpected source – T-Mobile USA.
T-Mobile is actually the weakest of the Top Four mobile network operators (MNOs) in the USA.
According to Paul Moore, global director with Kantar Worldpanel ComTech, “In the USA, Apple’s expanded distribution agreement with T-Mobile is helping the iPhone keep Android growth at bay.”
It will be interesting to see what happens when we finally get an Apple iPhone 5S or 6.