WP8 traffic declines dramatically in Australia says 51degrees

The web’s ‘Heaviest’ site competition kicks off to win $1K

australian vs uk WP8 traffic

As previously reported by GoMo News here, having started off fairly strongly, sales for Windows Phone handsets in Australia have declined according to Kantar Worldpanel ComTech . So our buddies, 51Degrees.mobi decided to take a look at how mobile web traffic from Windows Phone devices has changed over the last 18 months. The results are shown in the graph. In layman’s terms WP8 traffic seems to have dropped off a cliff in Australia but not in the UK.

Indeed, in Australia as a mobile OS ,Windows Phone has seemed to drastically lose users over the last year and a half.

Back in Q4 2012, Windows Phone accounted fro around 1.4 per cent of the total mobile web traffic in Australia.

It’s recently fallen to around 0.6 per cent in Australia. By contrast, the UK has seemingly gradually adopting the Microsoft mobile OS.

The UK has seen an increase to 1.31 per cent share of all UK mobile web traffic.

With an average growth rate of 0.038 per cent over the past fibe months, 51deegres  would expect to see mobile traffic from UK Windows Phone devices exceed the Australian peak (1.4 per cent) in just two months.

Simultaneously, 51Degrees.mobi  has  decided to launch a ‘Search for the Heaviest web site ‘ competition with a chance of winning $1,000.

interestingly, this competition seems to take a sideways swipe at Responsive Web Design alone.

Which is significantly because it goes against the perceived wisdom at the moment.

By contrast, 51degrees.mobi is saying that streamlining a web site but cutting down on unnecessary code and content is the way forward.

If you want to nominate the world’s heaviest web site (which takes ages to render on a mobile) then the site has the chance to win $1,000.

Luckily there appears to be a $300 prize for entering this competition. More details are here.

About Hans Cett

Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC - http://countdown2mwc.wordpress.com/
This article was published in Featured, Mobile OS, Mobile Stats, WP8, mobile news and tagged , , . Bookmark the permalink.

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