LongHorn Steakhouse is taking its new “Discover the West in You(SM)” ad campaign into the digital age with the launch of its first-ever Apple iPhone stereoscopic 3D application. It is also the first iPhone app for the casual dining industry, and one of the first to employ stereoscopic 3D. The launch was announced by LongHorn Steakhouse’s agency partner, Grey New York, which designed and executed the application.
Grey New York?
Grey New York (www.grey.com) is the flagship and largest office of Grey, the advertising network of Grey Group. Its parent company is WPP (NASDAQ: WPPGY) .
What is the app?
Um… its a steak flipping application. you can flip the steak 4 times and watch it with the aide of 3-D glasses in 3 dimension and stereoscope. http://www.apple.com/iphone/apps-for-everything/going-out.html
What we think?
Well Hindu’s might not appreciate this application but apart from that the simplest iPhone applications are usually the best.
I would like to know if the iPhone application is for fun only or if it will include nutritional information and or where the steak is from etc.
On the fun side, I know men that go out for steak and … this might make your belly growl …but litterally purchase one steak – eat it- then order the same again. This application will do the rounds in that mean, macho meaty community!
