Xero Mobile Announces Partnership with Sennari

Rating: Xero to ad hero?

by Annie Turner

Xero Mobile, which provides subsidised phone services to America’s student population, has agreed to a partnership with Sennari whereby Sennari’s Mobile 2.0 platform will power Xero Mobile’s ad-subsidised phone service.

The M20 platform stores users’ profiles and asset information on a user opt-in basis, which apparently enables highly-targeted mobile campaign management and reporting at the end-user level.

The trouble is, everybody and their bull terrier is claiming to be able to deliver highly targeted marketing and right now, it is hard to the heroes from the zeros.

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