Xuinet, Mobopia, ACCESS FLASH (aha!) Widgets
I got a press release this morning from ACCESS and Mobopia – basically they are announcing a strategic partners for an open and flexible FLASH Widget.
I forgave the company for using the term Long Tail in the press release (cardinal GoMo News number 1 - as the long tail is a very online term) and read through till the end.
Basically it seems as though this is a mobile widget for rich media. This means that widgets and flash advertisements could be created.
What we think?
Any mobile agency will get hot and sweaty about flash adverts. Flash could add the extra mile to the ad widget space and make brands embrace mobile more. Boring SmS campaigns are doing little to trigger mobile ad excitement - full flash ads will.
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