Yahoo! and Elle on the catwalk
Rating: so excited I can almost keep my eyes open
Yahoo! has linked up with Elle magazine to promote its coverage of Fashion Week in New York starting on 5 September via the portal’s mobile search platform.
Using Yahoo oneSearch, those whose interests are frippery can keep up with what’s happening on the catwalk everyday through Elle’s blow by blow coverage by texting fashion oneSearch or by texting the same word to Yahoo! (that is, the short code 92466).
Elle’s mobile coverage, will also be available to any mobile user via the magazine’s mobile web site. It will include editors’ reviews of top designers’ presentations, photo diaries of up and coming designers, and various blogs from staffers and celebrities, including supermodel Maggie Rizer. The companies plan to reproduce the Fashion Week coverage and distribution relationship during similar events planned for Milan and Paris later this year.
Now, where did I put that anorak?
Related News:
Leave a Comment