Yahoo! Mobile experience is now available in nine additional countries and 100 more devices worldwide. Providing an open and highly-personalized starting point to the Internet on both the mobile Web and as an Apple(R) iPhone app, Yahoo! Mobile enables consumers to discover, stay connected and stay informed through their mobile devices. Yahoo! Mobile is now available in 17 countries across Europe, Asia and the Americas, including today’s expansion into Singapore, Malaysia, Taiwan, Australia, Mexico, Brazil, Argentina, Spain and Italy.
From the press release:
“We’re thrilled with the consumer adoption of Yahoo! as a starting point to the Internet experience on mobile devices,” said David Ko, senior vice president, Yahoo! Mobile. “With products like the new Yahoo! Mobile, we’re invigorating the mobile industry and creating consumer demand for compelling Internet services across a variety of mobile platforms. We’re delivering engaging and customizable user experiences for consumers around the globe, ultimately putting them in control of their mobile lives.”
What we think?
Nice to have regular press on mobile from Yahoo! as it remains the leader in the mobile space and its early mover long term vision has paid off. News such as this is vital as pressure is the search space is increasing and Bing recently launched its mobile version.
Saying that in comparison to
Google Mobile – Yahoo! has a clear advantage as the most popular with operators and a very strong product range. Google has bodged mobile and its search results are weaker than competitors it has been blinded with arrogance and didn’t realise the potential of the mobile web.
Bing Mobile – Yahoo! is the leader in the branded search space and Microsoft is playing catch-up. But judging by the way that mobile content has been indexed heavily and given priority in Bing – there is still a lot of potential here.
The only thing I don’t like about Yahoo mobile is the lack of consumer push – as a heavy Yahoo user (for personal stuff) I never see any push in mobile. Yahoo is leaving a lot up to operators and its time it started taking the bull by the horns.