Yahoo! Mobile Coupons

I read with great interest the article Rob wrote on Yahoo! and Coupons Inc.

But I thought to myself - who on earth is Pappa Johns Pizza  - I have never heard of them. I mean, I know Pizza Hut and Dominos - but Pappa Johns - am I missing something here? I mean if its was a voice ad or voice coupon - change to Pappa’s and get 20% off - I would never do it unless I knew who the competitor or alternative was. I mean - brands are generally more expensive and brands will win in the coupon race.

But to be honest mobile coupons are going to be huge -but I read twitter this morning and apparently the Zagg is giving out mobile iPhone screen coupons for the groupies waiting for the iPhone3G. Now that is great marketing.

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