Yahoo! Mobile Fantasy Football
Yahoo! Inc. kicks off the fantasy football season with new game features, mobile access, and Cleveland Browns’ wide receiver Braylon Edwards as Yahoo! Sports Fantasy Football ‘08 cover athlete.
This year’s game gives fans new tools, including a new draft application with extensive player data and more personalization options. Fans will also have better access via Yahoo! Mobile,
including the ability to manage their teams, receive player news and injury information, and make roster changes. Yahoo! Sports, the #1 fantasy football game, is accessible at
http://football.fantasysports.yahoo.com, and this year’s upgrades ensure our fans get the most real-life fun out of their ‘08 fantasy season.
What we think?
I love fantasy football. But it is addictive and on mobile will really drive traffic. Mobile Marketing opportunities around a service like this are also immense.
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