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Yahoo! onePlace

by: Bena Roberts Tuesday, March 4th, 2008

What on earth is onePlace?
Well it’s apparently a tool that will help consumers manage mobile content?

How?
Well this is where the press release goes from new announcement to waffle as its apparently got something to do with hyper-customisation.
After a little bit more digging – onePlace seems to nothing more than a social mobile bookmark for content that is updated regularly.

So its an RSS reader?
A glorified RSS content space holder I would say. ODP one click saved article folder.

Or in Yahoo!’s words:
“Over the last three years, we have aggressively executed on our mobile strategy to deliver innovative and indispensable services to consumers globally and become the starting point for the most users. With the introduction of Yahoo! onePlace, we are announcing the next essential component to our mobile product line up,” said Marco Boerries, executive vice president, Connected Life, Yahoo!. “Yahoo! onePlace is where users will be able to find what matters to them the most, no matter where their interests, passions and information come from. Yahoo! onePlace will provide mobile users with a rich and dynamic content experience.”
Or:
– Centralized and open content management - Centralize and manage all
the content they care about, from anywhere on the Internet,
accessible from a single location and arranged to best meet their
preferences. The product is also designed to allow consumers to link
to any favorite content they’ve already personalized on the Yahoo!
network (e.g., MyYahoo!(R), flickr(TM), del.icio.us(R)), or at other
popular websites (e.g., Digg(R), Last.FM(R), reddit(TM), Yelp(R)).
– Personalized views - Enjoy their content based on their specific
needs:
— Favorites - Surface the content a consumer uses most
frequently.
– Dynamic updates - See previews for selected sources that are kept
fresh throughout the day - giving users a single location for a view
of what’s going on across their world.
– Mobile RSS reader - Use a mobile RSS reader integrated into Yahoo!
onePlace - providing a simple way to read and subscribe to their
favorite feeds.
– Smart organization - Create a rich experience around a specific
topic by grouping whatever content they find most useful.