Yahoo! oneSearch Answers
Rating: about time
From when I first had an analyst briefing at the Yahoo! offices in London in December 2006 to now; I have felt that Answers needs to be on mobile. Yesterday a blog on the Yahoo! Search Blog site announced that Answers would now be integrated into oneSearch. More over, oneSearch will be rolling out to Argentina, Australia, Brazil, Canada, France, Germany, India, Indonesia, Italy, Malaysia, Mexico, The Philippines, Singapore, Spain, Thailand, the UK, the US and Vietnam.
From the blog:
Yahoo! oneSearch and Yahoo! Answers both offer platforms for searching — oneSearch with instant results to your queries from your mobile phone and Answers with the content of 350 million answers from over 95 million users worldwide. We wanted to integrate these two methods of searching because we know that sometimes you need to tap people who are “in the know” when you’re trying to find a quick answer on the go.
Starting today, when you use oneSearch to conduct queries for advice or reference topics, the search results you’ll receive will include relevant answers from other Yahoo! Answers users all over the world, as well as the usual news headlines, images, business listings, etc. When you search for opinions or recommendations from others, such as ‘What is the best apartment dog?,’ you’ll see a cluster of Yahoo! Answers results. And for factual queries like ‘2008 Summer Olympics,’ your oneSearch results will show content from Wikipedia as well to give you a little something extra to chew on.
What we think?
Well in the first instance – we think about time. I will be testing this today for the Mobile Search Analyst – but more importantly the strategy between the ODP Yahoo! Go and oneSearch has started to differ. Yahoo!’s Mitch Lazar also said something extremely important at the Mobile Web 2.0 conference last month and BKI Media believe that Yahoo! is having to tweak its overall mobile strategy. More again in the November Mobile Search Analyst.
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