Yahoo! oneSearch uses Greystripe for mobile advertising

by: Bena Roberts Monday, February 11th, 2008

Despite owning Actionallity, Yahoo! Has chosen Greystripe to run and in~game mobile advertising campaign to promote oneSearch.
The ad campaign ran for two months and was run combined with a WAP survey.
The overall click through rate for the campaign was 4.2%, which is significantly higher than the average rates for mobile WAP-based advertisements of 1% or 2%.

From the press release
”The results of Greystripe’s oneSearch ad campaign were fantastic, with the highest CTR and the lowest user acquisition cost of all Yahoo! oneSearch mobile advertising campaigns,” said Trent Gruenwald, Marketing Manager for Yahoo!.
“We are proud to share these results with the industry because it highlights the success that brands can have in mobile,” says Erica Chriss, VP of Strategy and Business Development, Greystripe. “It also highlights that the ad-funded model for mobile content is clearly a sustainable business. Consumers appreciate the free content and are receptive to the right kind of sponsor messages.”

What we think?
Even search engines need to advertise. Please excuse the shameless plug here - but we do see a huge opportunity in the market. The time is now for mobile and advertising - hence GoMo News strategic Mobile PPC and Mobile SEO services. Our previous campaigns have shown up to 7% click through rates. To take advantage of the mobile opportunity email me.

Rating: getting in to the game