Yahoo! T-Mobile Mobile display advertising
Source: Reuters
Yahoo!’s aggressive sales strategy seems to be working and according to Reuters T-Mobile has signed up Yahoo! to provide display advertising on T-Mobile’s Web ‘n’ walk service.
What we think?
This is the mash-up of the year as T-Mobile gets jiggy with nearly all the mobile search advertising providers out there.
1. Web ‘n’ walk is the Google baby created in 2005 which puts the Google search engine on the home page.
2. T-Mobile had a trial with JumpTap but ended up signing Medio for pan-European mobile search deployment.
3. Yahoo! comes to party with 3rd party display advertising.
I suppose why have one – when you can have three key providers and three revenue generating streams?
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