Yahoo! to adopt MMA mobile ad guidelines
Rating: yawn
Stop the press! Yahoo! is to adopt the MMA’s guidelines (that it helped create) to push mobile advertising globally.
What we think?
Question?
Have the W3C’s guidelines made the mobile internet better?
Does the law stop crime?
Will Yahoo! adopting guidelines from the MMA make every media company sign up for mobile ads?
Answer: I do not recall.
Related News:
- MMA updates its mobile advertising guidelines
- Mobile Advertising Guidelines from the MMA
- Mobile Marketing Association releases latest version of its U.S. Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services
- Laura Marriott MMA comments on Mobile Marketing and the Olympics
- Mobile Marketing Association Opens Global Mobile Advertising Guidelines for Public Feedback

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