. Yet more mobile banking - but it's mobile payments we need.

Yet more mobile banking - but it’s mobile payments we need.

Posted by Cian on Nov 25, 2009 0:25

m-com-scotiabankTwo industry leaders announced a mobile banking partnership today. Canada-based Scotiabank and mobile payments veteran M-Com will be launching an extensive service early next year. But the banks that are announcing mobile service now are really just catching up, and we need to be looking forward to mass adoption of mobile payment services.

Who is M-Com?

M-Com was founded in 2000 by people who worked in the payments industry, and it was created specifically to focus on mobile banking. It offers pretty much whatever you might in the mobile finance space. So while it does focus mainly on the banking side of things, it also looks at mobile payments from the consumer angle. M-Com will “mobile enable” a banks systems, so that customer can check accounts, move money, set up alerts and just generally take care of their banking from their phones. But it also allows consumers to use their mobile to pay for real world and digital goods via credit card, micro payments, contactless payments and mobile wallets.

Importantly, it also offers these via all three of the current major mobile channels - WAP, app and SMS.

Who is Scotiabank?

Scotiabank is a pretty big deal in banking. Headquartered in Canada, it’s an international bank with operations in over 50 countries and over 125 million customers. It has a distinct habit of buying up banks in other countries, with four acquisitions under it’s belt since 2003.

What’s the deal?

M-Com and Scotiabank have signed a deal just for Canada. Sometime during spring next year, Scotiabank will roll-out mobile banking services to its customers, powered by M-Com. The service is aimed at small businesses and regular consumers, and is just for the banking side of things; allowing customers to check balances, pay bills, etc. There’s no word on whether an actual mobile payment service will be introduced - it’s just mobile banking for now.

Mike Henry, Senior Vice-President, Sales & Service, Scotiabank said that since there are over 22 million mobile subscribers in Canada, and that “wireless phones are among the fastest growing consumer products in history…. The launch of mobile banking for Scotiabank customers next spring further demonstrates our commitment to offering innovative, convenient and secure banking solutions for our customers.”

What we think?

Mobile banking is great, don’t get me wrong. I love it. It’s becoming widely known that offering full banking services to your customers over their phones is something people really want. Those banks that have created mobile solutions have seen huge uptake, an increase in the amount of banking that customers do, and a lowered number of costly customer service calls. I can’t imagine it will be long before every bank has a mobile offering.

But its a fait accompli. It’s coming… you don’t need to worry about it. It’s mobile payments we need to be pushing - the ability to use your mobile phone to pay for real world goods and services. The potential for mobile payments is truly huge, but there a bewildering number of channels. Not just mobile browsers, applications and SMS, but also NFC and 2d barcodes. This area needs leadership, and while there are is truly great work being done at a developer and start-up level, the field isn’t really going to strengthen until institutions like major banks and mobile operators wade in.


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4 Responses

  1. Tweets that mention Yet more mobile banking - but it's mobile payments we need. -- Topsy.com

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  2. Johan Meyer

    I have to agree. Everybody is pushing Mobile Banking but its nothing new, its been around in South Africa for a while now. Mobile banking will not make life any easier but being able to pay for your groceries or your evening out via your mobile device will definitely make life a lot easier.

  3. Jason Hurlbut

    Many great points here also illustrating that the Canadian financial community is way behind in the mobile banking arena. The main reason that bank-centric mobile payments haven’t taken off yet is that the banks in the developed world have yet to deploy even mobile banking yet alone mobile payments.
    The second challenge is that all of the existing payment systems have payment processors as fundamental building blocks. Thus, not only does an individual bank need to decide on launching mobile payments, they also have to decide whether this is a new type of payment or whether it leverages existing payment processing infrastructure.
    Finally, mobile is only one channel to a bank. They have traditionally tried to ensure that all of their services are seamlessly accessible via each consumer contact point i.e. contact centre, IVR, branch, ATM, the web and now the mobile phone.
    Bringing a multi-channel payment solution is the pre-cursor to an effective mobile payment service.
    Bank disintermediators like Zoompass in Canada and Nokia Money on a broader scale, which are both carrier-centric stored value account solutions, will drive the banks to compete or walk away. The question is, will they be in time if they decide to compete.

  4. Andrew Mugred

    Surely developed countries are yet to deploy mobile banking… But the developing countries are one-step in this regard…
    India, Bangladesh, Phillipine, Kenya have already developed nice mobile banking services..
    Now Pakistan has taken an initiative .. a recent service is launched there under the banner of “easy paisa” (www.easypaisa.com.pk) - unbanked can pay utlity bills and transfer money - I think its a great attempt by all these countries to cater the poor unbanked!!!

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