Yodel Digital – UK mobile media planning and buying specialist

by: Bena Roberts Wednesday, June 4th, 2008

Yodel Digital, the first UK agency dedicated to planning and buying advertising and search campaigns in the mobile internet space, launches today, backed by strategic and media planning specialist, Monkey Communications.

The agency has been set up to address the rapidly expanding number of opportunities in mobile internet, which is currently serviced only by generalist media agencies, or mobile site sellers selling advertising space and buying it on behalf of advertising clients. Its aim is to demystify the market, cutting through its complexity and providing clients with end-to-end knowledge of the medium. Ultimately it will be about creating effective and creative mobile strategies for clients and implementing them.

What we think?
Is Yodel really the first mobile media planning agency in the UK? Hmm.
But anyway – I will schedule a call with Yodel as our sister business Mobile SEO news as we are in the process of creating a mobile advertising platform. But more importantly education to brands about Mobile SEO is vital and needs to form part of any mobile ad strategy.

On top of that - I thought that my small agency was the first! Yikes - I forgot I am based in Germany.