Yoose Mobile Barcode advertising launches officially today

I spoke to Yoose a few weeks ago and had a demo of their service. Today it launches with two Radio Stations in Berlin. Jam FM and Paradiso will air a radio commercials five times a day – for the next two weeks.

The SMS advertising campaign enocourages users to send a message with the word “Play1” to the shortcode 44044. In return they get a coupon via SMS for the Play Berlin Wii-Lounge. The link returned in the SMS (http://yoose.mobi/Jam) includes the coupon page.