Mobile advertising is driving online advertising in the UAE
Having recently established a strategic partnership with OTM Russia with a campaign around the Sochi Olympic Games 2014, YOOSE is to attack the significant Middle Eastern market through ICONICTION, the Dubai-based digital innovation & acceleration hub. With an initial focus on the Gulf region, the partnership will spread across Middle East and Africa to bring the benefits of hyper-local and rich media mobile advertising to brands and agencies across this booming smartphone GPS aware region.
Indeed mobile advertising will drive online advertising in the UAE, and is set to be one of the fastest growing segments with a CAGR of 60.3 per cent from 2007 to 2012.
The mobile advertising segment has also been forecast to grow the fastest at a CAGR of 55.3 per cent from 2012 to 2017, according to figures from Ken Research back in February  in its ‘Video and Mobile Advertising to Drive the Online Advertising Spending in UAE’ report.
“[The deal with] ICONICTION brings an excellent understanding of the region and of its digital marketing and advertising practice along with a unique network of partners among brands and media agencies,” observed Christian Geissendoerfer, CEO with YOOSE.
Sebastien Marteau, CEO with ICONICTION, commented, “YOOSE brings an amazing experience on this emerging segment of mobile advertising and is able to offer unmatched inventory capabilities and features to advertisers.”
He continued, “The YOOSE platform adds an entirely new dimension to mobile advertising where context and location are becoming key to drive good performance and conversion.”
Marketers will now have the opportunity to leverage YOOSE’s expertise in running hyper-local mobile display ad campaigns right from campaign planning, creative and message consultation to execution and post-campaign location insights.
Read the full Press release here.