Any colour you like as long as it is black
Aiming to end the deafening silence surrounding the Z30 from the latest offering from Canadian smartphone supplier, BlackBerry, GoMo News has discovered that [in the UK] you can actually purchase the handset from Tier One department store, Selfridges here. It will set you back £529 and bizarrely this is actually 95 pence cheaper than High Street mobile phone retailer, Carphone Warehouse. We’ve no idea when the handset was genuinely first available in the UK but order right now and you should be amongst the first owners on September 27th . This kind of chaos exposes why BlackBerry is floundering so badly in the smartphone sector, when really it should be performing far much better.
For example, the Android version of BBM should have been available four days ago and we still can’t see any promise as to when we might expect it. Any guidance would be useful.
Previously, GoMo News has criticised BlackBerry for failing to launch the Z10 in time for Xmas 2012.
This time it has gone one worse. It has managed to launch the Z30 right into the middle of arch rival, Apple’s, hype over its latest 5s/c models.
The reason is simple. The upper management at RIM/BlackBerry simply do not understand how the Press works. See our last rant here.
By contrast, Apple tries to control the Press so carefully it hurts. The company knows how to keep its products in the limelight – even if it resorts to Draconian diktats.
Anway, after a trawl of the Net, we discovered that it is actually possible to purchase the Z30 – even though the only colour it is available in is black.
High Street retailer, Carphone Warehouse, was still showing the Z30 as unavailable but promising to sign up consumers with the handset onto MNO, O2, for £27 per month in either black or white.
What really annoyed GoMo News was the little throw-away line in the recent Apple releases which claimed that it had reinvented the mobile phone.
Sorry, that was RIM/BlackBerry. It did so by adding voice to an email device. Apple merely solidified the practice of writing programs (apps) specifically to run on a particular mobile handset.