Rating: Claims 30 per cent of test users downloaded an app
Every day around 1,000 new apps are uploaded daily to the various mobile app stores, which means that app discovery has become a major challenge for smartphone users. youAPPi thinks it has cracked this problem with its smartAPPT technology. It offers a cross-platform solution, supporting iOs, Android and Windows Mobile plus all web-enabled devices. youAPPi’s technology analyses the content smartphone users are presently engaged with and the apps they have previously downloaded. It also works out their preferences in order to match their interests with the apps they’re most likely to want. Now smartAPPT has gone live on Tappible‘s monetisation and engagement platform for mobile apps.youAPPi says that app developers – which include publishers, marketers and other content providers – benefit from youAPPi’s app recommendation and distribution solution through its low cost-per-acquisition rate.
For publishers, youAPPi provides platform for generating new revenue by delivering highly targeted apps that are matched and relevant to their users’ behaviour and content.
“youAPPi is solving a real problem in the app ecosystem today – finding relevant applications at the right time and location,” said Eli Mandelbaum, CEO with Tappible.
“It’s clear to me that the company’s smartAPP technology solves the application discovery challenges for all,” added Mandelbaum
“Users gain an effective app discovery solution; publishers profit from a new and real revenue stream and app developers benefit from a cost-effective distribution channel,” he said.
The proof is in the pudding as they say. So, in order to prove the effectiveness of our smartAPP matching technology, the company uploaded a recommendation app to the iTunes store.
Among the 12,100 users who downloaded this app, 3,630 users (which equates to around 30 per cent) downloaded a recommended app based on the technology.
Moshe Vaknin, CEO of youAPPi claimed that this was very high conversion rate.
Presently, Tappible is still in private testing but publishers can request to join the programme via email here.