The Solutions Research Group has released details from a huge study on Women and Digital Life. An interesting thing came up concerning internet access. It found that mobile phones are quickly replacing computers for internet access among women from 12 to 24.
The study was based on interview with 2,000 American women aged 12 and over. Some of the more interesting results concerning mobile devices:
- Over 80% of women have a wireless device – amongst the 12-24 age group, 23% of phone owners use a smartphone
- Women aged 12-24 age group spend almost three hours a day using their mobile devices, and 22% used their device for Facebook, MySpace or Twitter in the last month.
- Young women said that the technology which had the most impact on their lives over the last 2 years were wireless devices
- Young women tend to multi-task on their devices – 70% watch TV with their device while texting, browsing or gaming. 49% say that they do this frequently
Via Cellular News
What we think?
It’s interesting – in a recent study into incentives, the study group was split into two parts: young women, and everyone else. At the time, I had wondered why they made that distinction. Now I know.
Confused about that last point. How do you watch TV on a 3″ screen and browser/text/game at the same time?
Hah! Thanks for pointing that out. Of course that should have been “with”, not “on”. That’s now corrected.