Rating: Survey for tyntec shows strong potentilal for OTT services, too
A Pan-Atlantic survey carried out for mobile interaction specialist, tyntec, has found that UK youngsters embrace mobile social networking more than US counterparts. The survey -conducted by YouGov – reveals that 66 per cent percent of UK mobile users aged between 16-24 check Facebook and Twitter on the go daily, as opposed to just 37 per cent percent of Americans. The poll of 2,000 UK/US smartphone users show the so-called ‘millenial’ demographic in the UK is more advanced when it comes to using emerging cloud-based mobile services. A surprising statistic, however, is the number of youngsters seemingly unaware of so-called OTT (over-the-top) messaging services like Whatsapp.
40 percent of US millennial consumers were unaware that such applications even exist compared to 27 percent of UK.
A high proportion of the youngers in the UK (52 percent) and US (61 percent) users were also interested in having SMS integrated into social networks.
According to tyntec’s CEO Michael Kowalzik, “This indicates a trust level and familiarity with SMS which presents huge opportunities for Internet players and operators alike.”
Kowalzik continued, “The survey shows some interesting discrepancies between younger UK and US mobile users.
Previously, we would have assumed that this demographics’ mobile Internet usage would have been similar, however it seems that the UK mobile audience is more Internet savvy across the board.”
The research shows that UK users are the heaviest users of social networks via mobile devices.
15 percent say that they use these platforms on smartphones more than five times a day, compared with 8 percent of Americans.
Naturally, tyntec has a solution which would enable mobile network operators to build on the opportunities reveled in this survey.
Its tt.One solution enables companies to deploy OTT services both quickly and easily, allowing both to capitalise on new revenue streams, the company claims.
It also says that the solution bridges the telecoms and web worlds with mobile phone numbers – giving companies the means to enable seamless communication with SMS and voice.
More information from the survey is available from here.