Appears to be tanking in India, too
Obviously some bright spark at BlackBerry had the inspiration that the big difference between itself and Apple was the latter’s fanatical following. So it placed an Open Letter to its customers as adverts in multiple printed publications. We reproduced it here. Now it seems this event has reminded 51Degrees.mobi of its first ever Chart of the Week In it, it compared the then newly released Blackberry Z10 against its fierce market rival, the Sony Xperia Z. We covered that story back here. Anyway, six months down the line 51Degrees has decided to take a look at the same models, over the same countries. Guess what? The Z10 is losing ground to the Xperia Z.
As one might expect, the BlackBerry Z10 is still performing well in its home country of Canada. Furthermore, its share of mobile web traffic in the American market has held up.
Although BlackBerry’s larger lead has declined over time, the Z10 still retains a slight lead of 53.55 per cent, showing the device is still a more popular choice than the Xperia Z in the United States.
Significantly, the Xperia Z has taken a huge lead in the emerging market of India.
India has been a BlackBerry dominated country in the past but it seems the new BB10 operating system is not as popular as previous versions, 51Degrees suggests.
In nearly every other region outside of North America, the Sony Xperia Z is taking huge chunks of web traffic from the BB10 device.
What BlackBerry definitely needs is a charm offensive. And to go back to its roots. A Qwerty keyboard is its USP. Nokia tried to copy it and failed.
So how exactly is pushing the Z10 – a keyboardless device, going to help?
As the company says in its Open letter – “We have four BlackBerry 10 devices – two all touch and two hybrid (touch and QWERTY).” So mention the two hybrids, then.