Zavers and DIDMO team for retail gift mobile application

Didmo’sMagmito tool has been used with the Zavers mobile coupons saving solution to create a mobile advertising and content application.

What?
Basically its a new generation shopping application for shoppers. Its for savingmoney and making mobile content at the same time.

HOW?
DIDMO allows anyone to create mobile content to share or use on any mobile device. This means that at the point of sale – where the Zavers coupon gets to the consumer the experience can be measured or used to solicit feedback from users – instantly.
Immediate responses mean better customer service and that means win win for the advertiser.

How it works:
• An advertiser or retailer develops an application using the Magmito tool, which allows them to easily include data important to consumers such as product information, store locations, hours, maps, and customer surveys.
• The retailer adds an existing manufacturer-sponsored offer for a product sold at their store or a new store-specific offer.
• Next, the application is distributed to consumers and is accessible on virtually all mobile phones. The consumer clicks on the coupon from the mobile application to save it to their free Zavers account.
• At the register of the participating retail store, consumers simply swipe their loyalty card or provide their mobile phone number to automatically receive the discount.
• Zavers instantly captures and reports the redemption data to the retailer and product manufacturer, allowing them to understand the effectiveness of their promotion and optimize their marketing investment.

What we think?
Mobile coupons, like barcodes have held on to the last straw of promise in the mobile space. Finally this promise is starting to show as technology catches up with inspiration.

Zavers has been around the block several times but this idea enables me to finally get drunk on its coupons strategy. DIDMO is a dark horse in the industry with huge potential and a reach where coupons reach a global, not local scale.

This partnership is more interesting as it reminds me of what early mobile adopters did with mobile operator point of sales in mobile (Xiam). They were then purchased because the point of sale is critical for any advertisers.

This is one to watch in 2010.