Zed in Spain -free ad funded mobile games?

Zed.es has launched new ad-funded mobile games - does anyone know who is behind this?

I didn’t find a press release but my Zed account pinged “Nouvo” and the advertisers are hot - Gillette and Twix (first time have seen these brands in a mobile game).

I am sure when I interviewed Offer from Inner-Active a while back he said that he had secured Gillette as a brand advertiser but I am not sure - I want that advert if anyone can send it to me and if anyone knows more let me know!

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