Zedge picks Smaato’s SOMA platform for Mobile Advertising

Zedge, a leading mobile content and social community provider and Smaato, a pioneering provider for mobile advertising solutions, announced a new strategic partnership for mobile advertising.

What is Zedge?
It’s a social network with 11 million users growing about 10K users per day

Smaato?
We know Smaato on GoMo and basically it is a mobile advertising platform provider for developers.

From the press release: “We have significantly optimized our mobile ad sales revenue since working with Smaato and their SOMA mobile advertising platform,” stated Mark Rosner, EVP Strategy & Finance of Zedge Inc. “In times like these, we all need to maximize our mobile Ad ARPU. With Smaato, Zedge has found the right technical platform partner to help us reach our goal.”

“We have come a long way since we introduced our SOMA open mobile advertising platform. If publishers today have more than 10 million page impressions per month - they need to look for the best possible solution to maximize their inventory,” added Ragnar Kruse, CEO & Co-Founder of Smaato Inc. “Zedge is a great partner for us and is taking our SOMA market place to new heights”.

What we think?
This is great news for both companies that seem to be following an upward curve at the moment. 10K new users a day is HUGE! I am going to sign up. But also this kind of deployment is great for Smaato to make a stronger impact as a brand in the mobile advertising space.