Ziva Zook Mobile Social Search Engine?
So we have Askmenow, texperts, Answers, Tell Me, ChaCha and several other mobile answer or SMS search mobile search providers (4Info) – but one more has emerged. It’s an India based company called Ziva and Mobile Answers service is penned as a Mobile Social Search engine and is called Zook.
From the website:
Ziva has built the next generation of mobile search and access system based on a key insight: precise and relevant answers can be provided by modeling the search and access process on human interactions. Man-machine interactions have been the subject of intense research in the Artificial Intelligence (AI) domain for a long time. Ziva has built world’s first “mobile answer engine” based on it’s break-through “Question and Answer Engine”.
The QA Engine is part of Ziva’s Manas Platform™. Manas Platform™ is compatible with any language, any vertical/segment, and any number of heterogeneous information sets. In other words, the search and access paradigm remains the same across multiple verticals. For this reason, Ziva’s search paradigm is referred to as the Lateral Search™ technique.
Ziva’s mobile-specific social networking platform (referred to as Peepal Network™) has been built groud-up to support mobile-based communities. Peepal Network™ utilizes user’s location as well as the time parameter to support transient and time-sensitive social networks that can be dynamically formed based on user’s current location as well as other interests. The flexible nature of the Peepal Network™ can be used to power a number of mobile-specific social networking applications — which includes reviews and ratings, tagging, music/video sharing, etc.
What we think?
Peepal? Zook? Ziva – these are names from a bad Bollywood film. Lateral Search Technique? Give me strength – this is a classic answers mobile search solution – nothing special or exciting.
Peepal is a social sharing engine which probably uses tags to integrate and get results – also nothing new.
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2 Responses to “Ziva Zook Mobile Social Search Engine?”
Thanks for covering Zook!
We’re well on our way to changing how the world looks at mobile search (in India, for starters), and there’s a lot more to Zook than merely being a Question-Answer service, or merely a repository of local data. I’m glad your coverage affords us an opportunity to discuss this.
True, there’re a lot of “similar” services in one respect or the other, but at Ziva (more Israeli than Bollywood, as we discovered to our surprise!
) we have a very unique as well as scalable approach to answers on the go, both from the web and from the community. A lot many questions get answered by our ever growing repository of validated, semantically rich data - and this continues to expand rapidly both through partners, as well as from the web. We’re developing a bunch of extremely cutting edge techniques to make sense of the information available online so that we do not merely present links back to users, but “answers”, with options computed on the fly to help users narrow down to what they really intended to find. In the fullness of time, the service will understand the intent of each user as best as it can, and present results with a richer context to aid navigation.
Additionally, once the user has expressed a need through a query, and in case we determine that a good enough response was not in the index (for reasons of difference in expression of terms, or lack of digitization of specific content), we engage with an ever increasing community to help us find answers. We believe this is how information naturally flows. Over time, we are also starting to mine the information that passes through Zook to enrich the index, and an answer to the same questions is likely to be found quicker the next time around.
We’re available at http://zook.in on the phone, or through an SMS to 57575665 in India.
Comment made on June 2nd, 2008 at 8:45 amSameer - thanks for your response. I do like the idea of different answers on the fly - OK - I will be testing this - thanks!
Comment made on June 2nd, 2008 at 11:08 amLeave a Comment