News

miruna's photo is in the post Guest Post: The iPhone 6 is not such a babe when it comes to innovation

by Miruna Gheorgita, a writer with Cellz

The iPhone 6 frenzy took over the internet mainly with high praise. Much of it detailed the evolutionary approach that Apple blew people away with. But seriously now, let’s focus some objectivism over the facts and draw a realistic conclusion on where Apple stands with its newly announced iPhone 6. Apple products have always combated criticism by being great looking above all and for representing what once was a real definition on what novelty is. Today, we have the iPhone 6 which brings novelty only for being the most debated subject amongst technology geeks, for the last months. As a quick overview, all features this cutie brings have nothing to do with out of the box design, attributes and technology. Continue reading

ema_logo A mere 15% of firms are ready for mobile says EMA

Shocking new study from analysts – Enterprise Management Associates

Only 15 per cent of enterprises are fully prepared to meet mobile requirement, according to a recent survey of IT professionals by analyst firm, Enterprise Management Associates (EMA). That’s despite the fact that 60 per cent indicated they considered mobile management important or critical to their businesses. The report also found that larger organisations were more likely to be prepared than smaller organizations by a factor of roughly 50 per cent. The survey results also indicate that a company’s perception on the importance of workforce mobility is of greater significance than economic factors; the size of the company; or the resources it has available. The full results of this survey will be released next week [27th October 2014]. Continue reading

we're poised to ride this wave - davies Adbrain recruits Paolo Pironi as European director

Former Googler worked on AdWords, YouTube & DoubleClick

Paolo Pironi, a former Googler has just been hired to lead Adbrain’s business development across EMEA markets. Pironi joins Adbrain as EMEA director of business development. His remit is to help the company grow its business and secure strategic commercial partnerships in the UK and beyond. Pironi has a strong background in digital advertising and programmatic, having spent almost five years of his early career at Google, working across AdWords, YouTube, and DoubleClick products. More recently, he served as business development director at Videoplaza – a popular digital video ad serving company among European commercial Broadcasters. There Pironi took its video SSP proposition from beta launch to full-scale commercialisation globally. Continue reading

gauging consumer perceptions - pirc Lab42 Survey reveals perceptions of Apple Pay & mobile payments

45% of non-iPhone owners would switch to an Apple iPhone for access to Apple Pay

Press release

October 20th 2014. According to a study of 500 smartphone owners released today by market research firm Lab42, 45 per cent of consumers with non-iOS devices (Android, Blackberry or Windows smartphones) would be willing to switch to an iOS device in order to have access to Apple Pay. Respondents cited the top four benefits of Apple Pay as: – 1) security, 2) not worrying about losing credit or debit cards, 3) not having to carry physical cards in wallet, and 4) simple setup. Fifty-four per cent of all respondents would consider using Apple Pay, while the remaining 46 per cent were split evenly between those who would not consider using it (23 per cent) and those who are still unsure (23 per cent). Continue reading

accepted as a sales channel -zdral German app links to Oktoberfest injury cover

Could be useful if you fall off a table whilst dancing like we did

As the Internet and mobile phones displace traditional platforms for selling insurance in the USA and the UK, it seems that German companies are now waking up to the digital age. According to the Rakyat Post here, Munich insurer Die Bayerische is selling a one-day policy for €5.99 , for the two-week Oktoberfest festival which has become synonymous with the Bavarian capital. To get the cover, however, means downloading the app. The app can provide online casualty insurance with 50,000 euros (RM207,760) in accident cover. It also shows you where the nearest loos [toilets] are and tries to help visitors decipher Bavarian dialect. Continue reading

AdaptiveMobile uncovers Koler worm variant

Spreading by text message and holding phones for ransom

Press release

October 21st 2014. AdaptiveMobile, a world leader in mobile security, has discovered a new variant of the Android malware Koler, which now spreads by text message and holds infected users’ phones hostage until a ‘ransom’ is paid. AdaptiveMobile detected the emergence of the worm on October 19th [2014], and has blocked thousands of messages from hundreds of infected phones. The attack is occurring worldwide, but the majority of the infected phones are in the USA. Continue reading

Anything goes social network could displace Facebook

Ello, ello, ello – what do we have here?

Here at GoMo Towers, we thought that the most famous thing to come out of Burlington, Vermont [USA] was Ben & Jerry’s ice cream. Now it seems that the Green Mountain State could have given birth to a Facebook-killer in the shape of the Ello social network. The social network’s motto is “Simple, beautiful and ad-free”. And it could pose a big threat to the likes of Facebook if Net surfers genuinely get fed up with feeding their personal data to the likes of Google and Facebook so that advertisers can target them more effectively. The only snag is that to get onto Ello currently is best achieved by being recommended by a friend. Bizarrely that a model which Gmail originally adopted. Continue reading

schiller -showcased Brit app for Air 2 Caribu follows Citymapper in bit Apple thumbs up

Brit apps prove popular with Californian tech giant

A second British app has just received the seal of approval from Cupertino-based Apple within just a few weeks. This time it was the turn of Caribu, which is designed to help absent parents read to their children. At the launch of the new iPad Air 2 by Apple’s marketing guru, Phil Schiller, Caribu was on the receiving end of a coveted endorsement from Apple. Back in September [2014], of course, when Apple unveiled its Apple Watch smartwatch (aka the iWatch) the tech giant chose Citymapper, a London-based transport app, to help showcase the wearable device. Continue reading

snapchat_ads Snapchat takes advertising for US based users

Warns it’s going to feel a little weird at first

Over the weekend of the 18th-19th October [2014], Snapchat decided to test the waters by accepting advertising for its users in the USA. This is what the firm said in its official blog …. “This weekend we’re placing an advertisement in ‘Recent Updates’ for Snapchatters in the USA. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space.” The move didn’t surprise some observers. according to eMarketer, mobile advertising will total $18.99 billion in the USA this year [2014], up 78 per cent from $10.67 billion in 2013. Continue reading