News

- macmillan Pollen’s Macmillan comments on app poverty line

Possibly 98.4% of developers living on it

A recent report – based on research by Vision Mobile, entitled ‘Developer Economics Q3 2014: State of the Developer Nation‘ revealed that many app businesses currently are not sustainable. Crucially, the report found that just 1.6 per cent of developers generate most of the app store revenue. Martin Macmillan, CEO with new FinTech company Pollen, appears to have coined a new phrase for this – the “app poverty line”. Thus, in effect, as many as 98.4 per cent of mobile app developers may be living below the app poverty line. Hence Macmillan offers useful advice to developers. Talking to Pollen itself is the tip he neglected to mention. Continue reading

reflection of what we’ve built - samadi Opera Mediaworks continues to expand global footprint

Acquires apprupt to better serve German market
Leading German player brings depth and breadth to end-to-end platform for publishers and advertisers

Press release

April 30th 2014

Opera Mediaworks, the world’s largest mobile advertising platform, has announced the acquisition of apprupt, a leading mobile advertising company in Germany. The deal will expand Opera Mediaworks’ reach into the German market whilst giving apprupt’s existing client base access to additional capabilities. Apprupt is a leading mobile advertising specialist in German-speaking markets, reaching more than 22 million mobile users. With a premium publisher portfolio of more than 250 mobile websites and apps, apprupt enables brands and advertising partners to engage with premium audiences on mobile devices through innovative rich media campaigns, as well as performance advertising solutions. Apprupt’s publisher clients include Bauer, IDG and Tomorrow Focus Media as well as Lovoo. Continue reading

nadella - mobile first By axing Nokia X series, Microsoft gets to focus entirely on the Lumia brand

Special report by our Indian technical correspondent

In an email to Microsoft employees last week [July 2014], CEO Satya Nadella announced that the company would lay off 18,000 employees over the course of the year and most of them (12,500) would be from Nokia’s handset division. These layoffs are Microsoft’s way of restructuring around a Nadella’s view of Microsoft as a “mobile first, cloud first” organisation. Continue reading

alder App marketing costs hit all-time high in June, reports Fiksu

Summer month consumer behaviour, coupled with the World Cup and Apple’s re-evaluation of rewards-based video advertising made June the most expensive month ever for loyal user acquisition

From Casual Connect, San Francisco

Press Release

July 23rd 2014. For the first time in its four years of analysing mobile app marketing competition and costs, Fiksu reported that its Cost Per Loyal User Index breached the $2 threshold, coming in at $2.23, an increase of 25 per cent over May and a 49-per cent year-over-year increase. Continue reading

Vodafone UK launches national programme focused on rural notspots

Vodafone UK is giving 100 rural communities across the UK the opportunity to have mobile access
Up to one million people could have mobile coverage in their community using Sure Signal technology
Programme will build on the success of Vodafone’s ‘community-led’ Rural Open Sure Signal trial which gave access to 12 communities across the UK
Vodafone UK spending more than £1 billion on its network and services this year

Press release

July 22nd 2014. Vodafone UK has launched a national programme giving up to 100 rural communities across the UK the opportunity to apply for mobile access. Vodafone is calling for communities to work together, in partnership with their local MP, to apply for the installation of Vodafone’s innovative Open Sure Signal technology in their villages and hamlets and bring Vodafone 3G mobile coverage to their area. In addition to Vodafone’s domestic Sure Signal device, up to one million people could have mobile signal in their community.1 Continue reading

jon_banks2 Guest Post: Cutting hidden costs with validated P2PE

by Jon Banks, business development director with the The Logic Group

After some challenging times for retailers, the UK economy is looking like it may have finally turned the corner. Official figures show that recent growth has taken us past the pre-recession peak. While no-one would claim this is anything but good news, for many businesses, the UK is not quite out of the woods yet. Which is further emphasised when you read the stats that say economic growth is at its weakest rate in three years. Continue reading

tstia app screenshot GoMo News gets frustrated with Channel 4 app

Trying to vote with The Winner Takes It All app

There’s good ideas for creating brilliant marketing plans and there’s the harsh reality which the implementation of an app presents to real people. GoMo News was all fired up to participate in an online music contestant voting system. Then we discovered how many hoops we had to jump through. This whole exercise in mobile marketing has been created by the British TV station, Channel 4, in conjunction with content producers Endemol ( most famous for Big Brother). The pair has produced an app which enables the UK public to vote for wannabe superstars. It’s called The Singer Takes It All (TSTIA). Instead of hours of fun, it seems to offer hours of frustration. Continue reading

lukies IBM & Monitise help financial institutions capitalise on commerce

Global strategic alliance will enable clients to deploy new mobile banking, payments and commerce solutions via the cloud to better engage customers

Press release

July 21st 2014. IBM (NYSE: IBM) and Monitise (LSE: MONI) have announced an expanded, multi-year global alliance to deliver cloud-based mobile commerce solutions to help financial services institutions embrace the mobile channel and better engage with customers. As part of this news, the expansion of the alliance will bring together the IBM MobileFirst portfolio of offerings as well as IBM’s financial services and retail industry expertise with Monitise’s mobile banking and payments capabilities, spearheaded globally as an IBM Global Business Services’ initiative. Continue reading

Aeromobile_inflight Thales predicts wi-fi on planes will be universal

Not sure how French defence giant will benefit

Jean-Bernard Levy, CEO of the French defence giant, Thales, is predicting that Wi-fi will soon be fitted by most commercial airlines. He to the UK’s Sunday Telegraph, said that recent advances in the technology will mean that within a couple of years broadband services would be available for all passengers on short and long-haul flights “for the price of just a few pounds [£s] per flight.” Apparently, this change the face of civilian air travel. Does he mean that satellite broadband is coming down in price? Or that the dishes can track satellites more accurately. Why not use cellular instead or as well? Continue reading