UK-wide study reveals the rising influence of mobile in retail

Report also covers drive-to-store campaign case study

Press release

  • 60 per cent of smartphone owners buy products on their mobile phones
  • 47 per cent buy products they’ve seen in store on mobile
  • 40 per cent use mobile couponing services

November 26th 2015. Timed to the push as retailers both in the US and Europe prepare for the impact of Black Friday and the upcoming Christmas madness, adsquare, the Audience Management Platform for mobile programmatic advertising, has released the results of its latest consumer survey, providing brands and businesses key insights around the role and significance of mobile for the retail industry. Continue reading

hosseini - even if it is apple, he couldn't say Oxford Don may hold key to wearables market

He’s invented screens requiring almost zero power – eatyourheartout Apple
hosseini – even if it is apple, he couldn't say
It appears that an Oxford [England] based academic – Dr Peiman Hosseini, may have come up with the solution to the heavy power consumption of high profile wearable devices. [Mentioning no names - apple. Ed] What Hosseini [...]

maxime_de_nanclas Guest Post – Pay wars heat up

Contactless P2P payments could mean victory
by Maxime de Nanclas, COO with Mobeewave

Recent speculation [November 2015] about Apple’s venture into creating a P2P (phone to phone) payment system for mobile devices is just the latest move in what has come to be known as the ‘Pay Wars’. In the same week, Samsung was also the subject of similar speculated reports which went so far as to drill down to specific technology capabilities that would include the option for contactless transactions, whereby a user taps a phone or card to another NFC device to transfer funds or conduct payments. Just this past week, LG announced they are working on their own mobile payment solution called LG Pay in partnership with a Korean credit card issuer. Continue reading

alan_mamedi Truecaller reaches 200m user milestone & launches new tagging

Feature to add contextual information to contact numbers

Truecaller doubles user base in >10 months & launches Tagging feature to curate intelligent database & adding context to contacts

Press release

November 6th 2015. Truecaller has announced that its global community has reached the 200 million user milestone, doubling its user base in less than 10 months. With this milestone comes a new feature bringing richer information to the screens of Truecaller users around the world – number tagging. Launching immediately on Android, the company’s free phonebook app Truecaller and dial pad replacement app Truedialer will now come equipped with a new option that will let users to tag a contact based on a broad range of categories such as transportation, banking / finance, or drinks and nightlife, making it even easier to ID your Apex minicab driver or your bank. Continue reading

no clear boundaries for data ownership - moar professional athletes will help drive smart clothing sales

Fitness wearables market worth $10bn by 2020 says Juniper

The fitness wearables sector will generate over $10 billion in hardware revenues by 2020 (up from an estimated $3.3 billion in 2015), a new study from Juniper Research has found. This tripling effect will be largely driven by the sales of wrist-based trackers, whilst hundreds of thousands of connected garments used by professional sports teams will showcase wearable technology’s most advanced capabilities. The is latest research – ‘Smart Wearable Devices: Worldwide Consumer & Enterprise Markets 2015-2020‘, has also found that that devices offering more advanced fitness tracking capabilities – such as heart-rate tracking and blood-oxygen saturation levels, are becoming more popular. Continue reading

xAd spots a rise in inverse showrooming

Launches its Mobile Path to Purchase report

xAd has launched its biggest research of the year – the company’s third annual ‘UK Mobile Path to Purchase’ report. This study examines how consumers’ relationship with mobile and physical location affects purchase expectations and decisions. 2015′s study contains online survey data from 1,500 UK-based smartphone users who have used their devices for a purchase decision in the previous 30 days. Perhaps the most surprising finding is a rise in ‘inverse showrooming’. This was where 60 per cent of consumers who research goods and services in-store then proced to convert. those searches to purchases on location. Consequently, this new research reveals that consumer purchase decisions are influenced by real-time location. Continue reading

slash OPEX support costs - abhari Tweakker makes important inroad into US MVNO market

Provides its device guides to GIV Mobile

In an important step in its drive into the USA’s MVNO [mobile virtual network operator] market, Tweakker has announced a tie with GIV Mobile. The MVNO claims to be the third oldest no-contract wireless company in the USA – created by PTEL Mobile, its parent company. As the name implies, GIV Mobile donates 8 per cent of the monthly plan amount to the charity of the subscriber’s choice. That’s a bit like the people’s operator (TPO) in the UK which gives 25 per cent.  Crucially, by deploying Tweakker’s device guides on its website, GIV claims to have slashed its OPEX expenditure. Continue reading

Amstrad_E3 Sour grapes as Sugar gets Nokias banned from Beeb

Claims he got BBC to stop prominently displaying WP phones

A very interesting claim has emerged from British peer, Lord Alan Sugar, concerning the removal of visible branding for the GSM handsets used in the popular BBC soap opera – East Enders. He told the Sun on Sunday, “I’ve got them banged to rights.” A Cockney phrase meaning that he’d got clear proof. Namely, that when characters on the BBC show send text SMS messages to each other, it’s very clear that Nokia branded phones are being used. Which is against Beeb[BBC] rules. However, GoMo News can reveal that this is, in fact, sour grapes. His Amstrad E3 videophones got barred from The Apprentice – the Beeb show that Sugar fronts. Continue reading

DWMF_amsterdam Digital Marketing World Forum Amsterdam

[ April 13, 2016 7:00 am to April 14, 2016 6:00 pm. ] Organisers: Sixdegrees
Venue: Felix Meritis
Location: Amsterdam, Netherlands
Hashtag: #DMWF

Registration: here
Stay tuned for special GoMo News readers‘ offers

Whether you specialise in influencer marketing; customer engagement; social media analytics; marketing automation; personalisation; analysing sentiment; or other areas in the digital and social marketing sphere, DMWF provides a fantastic forum to access to a senior level audience. Continue reading