News

alder App marketing costs hit all-time high in June, reports Fiksu

Summer month consumer behaviour, coupled with the World Cup and Apple’s re-evaluation of rewards-based video advertising made June the most expensive month ever for loyal user acquisition

From Casual Connect, San Francisco

Press Release

July 23rd 2014. For the first time in its four years of analysing mobile app marketing competition and costs, Fiksu reported that its Cost Per Loyal User Index breached the $2 threshold, coming in at $2.23, an increase of 25 per cent over May and a 49-per cent year-over-year increase. Continue reading

Vodafone UK launches national programme focused on rural notspots

Vodafone UK is giving 100 rural communities across the UK the opportunity to have mobile access
Up to one million people could have mobile coverage in their community using Sure Signal technology
Programme will build on the success of Vodafone’s ‘community-led’ Rural Open Sure Signal trial which gave access to 12 communities across the UK
Vodafone UK spending more than £1 billion on its network and services this year

Press release

July 22nd 2014. Vodafone UK has launched a national programme giving up to 100 rural communities across the UK the opportunity to apply for mobile access. Vodafone is calling for communities to work together, in partnership with their local MP, to apply for the installation of Vodafone’s innovative Open Sure Signal technology in their villages and hamlets and bring Vodafone 3G mobile coverage to their area. In addition to Vodafone’s domestic Sure Signal device, up to one million people could have mobile signal in their community.1 Continue reading

jon_banks2 Guest Post: Cutting hidden costs with validated P2PE

by Jon Banks, business development director with the The Logic Group

After some challenging times for retailers, the UK economy is looking like it may have finally turned the corner. Official figures show that recent growth has taken us past the pre-recession peak. While no-one would claim this is anything but good news, for many businesses, the UK is not quite out of the woods yet. Which is further emphasised when you read the stats that say economic growth is at its weakest rate in three years. Continue reading

tstia app screenshot GoMo News gets frustrated with Channel 4 app

Trying to vote with The Winner Takes It All app

There’s good ideas for creating brilliant marketing plans and there’s the harsh reality which the implementation of an app presents to real people. GoMo News was all fired up to participate in an online music contestant voting system. Then we discovered how many hoops we had to jump through. This whole exercise in mobile marketing has been created by the British TV station, Channel 4, in conjunction with content producers Endemol ( most famous for Big Brother). The pair has produced an app which enables the UK public to vote for wannabe superstars. It’s called The Singer Takes It All (TSTIA). Instead of hours of fun, it seems to offer hours of frustration. Continue reading

lukies IBM & Monitise help financial institutions capitalise on commerce

Global strategic alliance will enable clients to deploy new mobile banking, payments and commerce solutions via the cloud to better engage customers

Press release

July 21st 2014. IBM (NYSE: IBM) and Monitise (LSE: MONI) have announced an expanded, multi-year global alliance to deliver cloud-based mobile commerce solutions to help financial services institutions embrace the mobile channel and better engage with customers. As part of this news, the expansion of the alliance will bring together the IBM MobileFirst portfolio of offerings as well as IBM’s financial services and retail industry expertise with Monitise’s mobile banking and payments capabilities, spearheaded globally as an IBM Global Business Services’ initiative. Continue reading

Aeromobile_inflight Thales predicts wi-fi on planes will be universal

Not sure how French defence giant will benefit

Jean-Bernard Levy, CEO of the French defence giant, Thales, is predicting that Wi-fi will soon be fitted by most commercial airlines. He to the UK’s Sunday Telegraph, said that recent advances in the technology will mean that within a couple of years broadband services would be available for all passengers on short and long-haul flights “for the price of just a few pounds [£s] per flight.” Apparently, this change the face of civilian air travel. Does he mean that satellite broadband is coming down in price? Or that the dishes can track satellites more accurately. Why not use cellular instead or as well? Continue reading

it's a very exciting time - whelan txtNation Absorbs PushMobileMarketing Ltd

Press release

April 24th 2014. txtNation has absorbed Manchester [UK] based mobile messaging company, PushMobileMarketing Ltd in a move that sees Paul Adams, PushMobileMarketing’s md, appointed as head of messaging at txtNation. This comes as part of the award-winning mobile billing and messaging provider’s push to scale up its mobile messaging division. Continue reading

Globetrotter-battery Powered up phones requirement at airports counter-productive


What happens if we all start carrying battery packs?

The news that various British airlines – especially those flying passengers to the USA, have started to insist that travellers’ mobile devices – such as smartphones and tablets, must be powered up could well prove to be counter-productive. This GoMo News hack doesn’t believe he is unusual but if an airline wanted to confiscate either my mobile phone or my laptop, then there wouldn’t be any point me getting on that plane. Both are vital tools for performing my line of work. Normally it wouldn’t be too difficult to keep both items charged. But our recent experience flying back to Britain from Barcelona suggests otherwise. We’re all for countering terrorism but you have to be pragmatic about these things. Continue reading

xiaomi redmi 1s Ask Asif returns to answer your smartphone questions

This week Asif covers Xiaomi Redmi, Asus Zenfone, Xolo & others

Here our resident handset market expert – Asif Iqbal Shaik, from MySmartPrice.com – the recommendation web site, answers readers’ questions on what is best in the Indian market.

Sukasu asks …

Sir,

Is Xolo Q 700 S any good?

Asif Shaik replies …

The Xolo Q700S is a good smartphone and it recently received the Android 4.4 KitKat update. Although you might want to have a look at the upcoming Xiaomi Redmi 1S which is priced at Rs 6,999 in India a superb smartphone at that price. Continue reading