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One Mobile Barcode question at MEM08
I bumped into Brian Curtis from Sensis and some huge mobile barcode news is on the way. But I pointed this out because Brian asked the one and only mobile barcode question at MEM08.
Mobile Click Fraud
OK. The biggest thing that happened to me occured via a private conversation that I can’t talk about. But Mobile Click Fraud.
This is already happening and as far as I know there are no ways to control it.
Does anyone know about mobile click fraud? This is going to be a hot topic - anyone experienced it? Any ad networks doing anything about it?
Mobile Search Off portal vs On portal
So I had a brilliant panel session today which got some great feedback.
What was the panel: Off portal vs on portal
At the bar in Cannes with Coke, Nokia, Trutap, M:Metrics, Smaato
Prinz Pinakatt a Manager of interactive media Coca Cola bought me a drink at the bar. That was the start of the night and I grabbed him and said. “Hey Coke has run an advertising campaign with everyone - then I named some, what are you looking for”. He gave me a great answer. He said we are always looking to engage. It doesn’t matter who runs the campaign, what matters is the amount on engagement.
Knowtate - tagging the world with talk bubbles.
Rating: cool and different!
Take a talk bubble, add 2 - 3 digits to it and hey presto you have Knowtate’s interactive advertising technology.
dotmobi buys Mowser
Yesterday I bumped into the lovely James Pearce CTO of dotmobi and I quizzed him on the big news. I asked him - what is the big news you have been twittering about.
Then I guessed “find.mobi has been sold”. If you know James - he gave me one of his smiles but said no more. How wrong I was!
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