News

Anything goes social network could displace Facebook

Ello, ello, ello – what do we have here?

Here at GoMo Towers, we thought that the most famous thing to come out of Burlington, Vermont [USA] was Ben & Jerry’s ice cream. Now it seems that the Green Mountain State could have given birth to a Facebook-killer in the shape of the Ello social network. The social network’s motto is “Simple, beautiful and ad-free”. And it could pose a big threat to the likes of Facebook if Net surfers genuinely get fed up with feeding their personal data to the likes of Google and Facebook so that advertisers can target them more effectively. The only snag is that to get onto Ello currently is best achieved by being recommended by a friend. Bizarrely that a model which Gmail originally adopted. Continue reading

schiller -showcased Brit app for Air 2 Caribu follows Citymapper in bit Apple thumbs up

Brit apps prove popular with Californian tech giant

A second British app has just received the seal of approval from Cupertino-based Apple within just a few weeks. This time it was the turn of Caribu, which is designed to help absent parents read to their children. At the launch of the new iPad Air 2 by Apple’s marketing guru, Phil Schiller, Caribu was on the receiving end of a coveted endorsement from Apple. Back in September [2014], of course, when Apple unveiled its Apple Watch smartwatch (aka the iWatch) the tech giant chose Citymapper, a London-based transport app, to help showcase the wearable device. Continue reading

snapchat_ads Snapchat takes advertising for US based users

Warns it’s going to feel a little weird at first

Over the weekend of the 18th-19th October [2014], Snapchat decided to test the waters by accepting advertising for its users in the USA. This is what the firm said in its official blog …. “This weekend we’re placing an advertisement in ‘Recent Updates’ for Snapchatters in the USA. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space.” The move didn’t surprise some observers. according to eMarketer, mobile advertising will total $18.99 billion in the USA this year [2014], up 78 per cent from $10.67 billion in 2013. Continue reading

people go straight to mobile - kordestani Google looking strong in emerging markets

Android One is particularly key for India

When Google announced its Q3 earnings recently, the results disappointed most industry analysts. Google’s worse than expected performance has been blamed on a slow down in paid click-through revenue. However, one of the areas that Google is looking strong is their mobile strategy in emerging markets. As Google chief business officer, Omid Kordestani, commented, “Emerging markets are fundamentally different from developed. In countries like Indonesia [currently BlackBerry's stronghold - Ed.], people go straight to mobile. That’s why you see us launch things like Android One.” Here Marco Veremis, Upstream’s CEO, comments on the earnings what Google is doing right in their approach to emerging markets – especially in India. Continue reading

David_Jones_Frontline Guest Post: How mobiles phones are used today

by David Jones md with the Frontline Communications Group

These days, the chances are a mobile phone it isn’t mainly used to place a voice call or to send a text message (SMS). That’s because access to the web via a mobile device is now the most popular mobile activity, doubling from 24 per cent in 2010 to 53 per cent in 2013.1 Young people aged 16-24 are most likely to use their mobiles ‘on the go’. However, even 41 per cent of 55-64 year olds are likely to check the web whilst on the move. Continue reading

new breed of MVNO services - white Mobilise Consulting moves into MVNO big time

MVNO operation in Ireland for Dixons Carphone is 1st major job

A specialist comms consultancy, Mobilise Consulting has made its first move in the competitive arena of supplying services to of mobile virtual network operator (MVNO) services. It couldn’t have made a better start in the UK as the UK’s leading mobile retailer, Dixons Carphone, has become the first customer. Mobilise Consulting says it won the contact in the face of fierce competition from some of the biggest consulting firms in the global industry. The one-year contract is to help launch Dixon Carphone’s mobile virtual network operation (MVNO) in Ireland in Q3 2015. Continue reading

GoMo desperately seeks alternative live F1 audio feed

BBC blatantly ignores the first B in its acronym

The BBC is absolutely accustomed to receiving accusations of bias. But GoMo News thinks it might be perpetuating a first – criticising the media company for a lack of positive discrimination towards British athletes. Yes, we can safely say that the BBC’s Formula One [F1] commentary for the first ever Russian Grand Prix (October 12th 2014) barely made any mention of Jenson Button and was forced to make the occasional observation about fellow Brit Lewis Hamilton mainly because Lewis (who drives for the Mercedes AMG Petronas team) led the race from start to finish and eventually won it. Consequently, here at GoMo News we are urgently seeking a source of live coverage for the next F1 race (in English) which is broadcast for free on the Net. We’ll listen via mobile whilst images are displayed using old-fashioned broadcast TV media. Continue reading

commuters won't tolerate dead zones - carter Mobile black-spots on rails – GWS survey results

Commuters forced to look out of the window as up to 1 in 3 mobile internet tasks attempted on trains fail

  • Three [3UK] crowned best network for commuters who like to talk Vodafone for commuters on 3G, and EE for commuters on 4G
  • 1 in 3 mobile internet tasks and 1 in 7 voice calls attempted on commuter train routes failed during testing
  • But EE, O2, and Vodafone all heavily relying on their older 2G networks to cover commuters – following most rigorous train connectivity study ever conducted
  • St. Pancras wins mobile connectivity wooden spoon

Continue reading

jimmy_wales Wiki man goes global with non-GSM network

So your handset won’t roam onto TPO when visiting the USA

“Everything I have done is global, so we should be thinking global from Day One,” Jimmy Wales told the Sunday Telegraph. The man who is credited with starting Wikipedia was talking about his involvement with The People’s Operator (TPO)- a UK MVNO [Mobile Virtual Network Operator] which has a USP of giving 10 per cent of its revenues to charity. He’s decided to help the fledgling company break into the crucial USA market. However, he’s decided to do so through US operator – Sprint. GoMo News chuckled when we learnt this because Sprint uses cdmaOne technology so Brits travelling abroad won’t be able to roam onto the US equivalent of TPO. The vats majority of the world’s cellular networks use GSM technology. If Mr Wales had just looked on Wikipedia he’d have found GSM has at least a 90 per cent share of the cellular market. Let’s hope Mr Wales has more luck in picking charities to support TPO USA than the UK version did. Continue reading