News

MWC_Shanghai_15 Mobile World Congress Shangai 2015

[ July 15, 2015 8:00 am to July 17, 2015 7:00 pm. ] Organisers: GSMA
Venue: Shanghai New International Expo Centre (SNIEC) & Kerry Hotel Pudong
Location: Shanghai, China
Web: www.mwcshanghai.com

Register: here

From connected cars and wearable tech to mobile payments and smarter cities, mobile is revolutionising and enhancing every aspect of our lives. Previously known as Mobile Asia Expo, Mobile World Congress Shanghai will celebrate the amazing possibilities that mobile brings us. Industry professionals and mobile-passionate consumers alike are invited. Continue reading

audience-first strategies- naggar Programmatic marketplace growing significantly says Turn

Mobile and video ad spend increasing

Turn, the digital marketing hub, has released its Advertising Intelligence Index report which reveals data-driven marketing trends worldwide. Overall, the last twelve months is shows significant growth in the programmatic marketplace. This is probably due to broader adoption of programmatic buying on all channels globally. Mobile and video advertising has seen increased spending and growing competition as brands and agencies embrace programmatic. Both the EMEA and APAC markets continue to mature towards stable levels of high competition. Continue reading

European nations accelerate alongside America in the programmatic race

Press release

May 20th 2015. The last twelve months show significant growth in the programmatic marketplace thanks to broader adoption of programmatic buying on all channels around the globe, according to the new Advertising Intelligence Report from Turn, the digital hub for marketers. As brands and agencies embrace programmatic, the landscape for mobile and video has seen increased spending and growing competition as EMEA and APAC markets continue to mature towards stable levels of high competition. The report shows data-driven marketing trends worldwide from April 2014 through March 2015, compared with the same period last year – April 2013 through March 2014. Continue reading

Another one nearly bites the dust

Another smartwatch that is …

With the advent of the Apple Watch (iWatch), here at GoMo Towers we thought we ought to put the previous generations of smartwatches through their paces. AFter all, you can’t seriously comment on the failings of the cheerleader for wearable technology is you haven’t tried the competition. We seem to have fixed on Sony’s products as good examples. However, GoMo News has immediately identified what appears to be the Achilles Heel of the smartwatch – thr device’s water resistance. So far, by taking the original Sony smartwatch into the bath, we have ended up with an unuseable device. Now, it seems that our Sony Smartch 2 is set to follow suit as the result of water damage. The million dollar questions is … “Will Apple Watch owners put up with the loss of $400 (minimum) of technology if they merely forget to take the smartwatch off their wrists? Continue reading

Vodafone UK hints at recruitment drive

May need more bodies to deliver Ready Business

Vodafone UK has effectively admitted it might well be on a serious recruitment drive if its new offering – Ready Business, turns out to be successful. Ready Business is being marketed as a service which should enable businesses of any size – SMEs as well as multinationals deal with “an increasingly complex business environment.” The service has gone live today [May 18th 2015] according to advertorials place in the likes of The Times newspaper. Top execs – including Vodafone UK’s UK enterprise director, Phil Mottram, have apparently taken part in an event named ‘Ready Day’. Over 500 employees – from the company’s circa 12,000 workforce, should have taken part. If all their roles prove viable, that is a massive recruitment requirement. Continue reading

mojio_device Mojio introduces its Connected Car Challenge

Taking place @ AppsWorld North America Hackathon

Researchers are predicting that by 2020, there will be nearly 250 million internet of things [IoT] connected cars driving on the roads. Naturally, these newly connected drivers will be searching for exciting ways to enhance their experience behind the wheel. Which is, of course, where mobile apps come in. There are plenty of simple fuel consumption calculators or apps that help drivers find their cars. But USA-based Mojio is looking for developers who can take connected car apps to the next level. Which is why the company has launched its Connected Car Challenge @ the AppsWorld North America Hackathon event which is taking place today [May 12th 2015]. Mojio is, of course, building on its own Mojio device which is based around OBD-II [OnBoard Diagnostics] standards. An OBD-II port is found on most cars made in North America [USA & Canada] after 1996. The SIM card found in the Mojio device is country specific, however. Continue reading

LTE_networks_070115 GSA confirms 360 LTE networks commercially launched by Q1 2015

Strong growth in LTE-Advanced and VoLTE deployments

Press release

January 7th 2015. 360 operators have commercially launched LTE networks and service in 124 countries, according to data released by GSA (Global mobile Suppliers Association) in the latest update of the Evolution to LTE report. 96 LTE networks were launched in 2014. The most widely used spectrum for LTE network deployments continues to be 1800 MHz (3GPP band 3). 158 LTE1800 networks are commercially launched in 76 countries. 1800 MHz is used in almost 44 per cent of LTE network deployments and also has the largest user devices ecosystem. Over 42 per cent of LTE user terminals can operate in the 1800 MHz band. Continue reading

digitally savvy retailer - wade-gery Marks & Sparks admits to Net blunders

Then claims it is UK’s most digital-savvy retailer

In a somewhat revealing interview with the UK newspaper – The Sunday Telegraph, Marks & Sparks’ [Marks & Spencer's] director for multichannel, Laura Wade-Gery, made some startling admissions about the leading retailer’s online performance. For example, after spending £150 million rebuilding the Marks & Spencer web site, the company experienced a 8.1 per cent decline in online sales in the first quarter after the relaunch. One good reason was probably that the relaunch forced its six million existing to regegister. But GoMo News wonders whether enough emphasis was place on mobile and tablet compatibility. That said, M&S did reveal that it is planning a cooking app for the Apple iWatch [Watch]. Continue reading

seismic shift  - prins UK is world’s No. 1 in mobile payments says Adyen

Google & Open Handset Alliance closing gap on iOS

The UK is the world Number One in mobile payments, according to Adyen – the global payments tech experts. The company has just published its latest quarterly Mobile Payments Index (MPI), which tracks mobile payment data from web-based transactions across Adyen’s customerbase. In terms of individual markets, the UK stands head and shoulders above the global averages. In Q1 2015, 44.4 per cent of online payments in the UK were made using a mobile device up from 36.9 per cent in Q1 2014 . Additionally, Asian markets have for the first time broken the 20 per cent barrier for online mobile payments. Interestingly Adyen says that still rules the roost, but Google and the Open Handset Alliance are closing the gap. Continue reading