. GoMo News Mobile News

Motorola + Android + Bing: is Microsoft jumping ship?

Posted by Cian on Mar 11, 2010 13:03

windows-phone-microsoft-androidThere are two pieces of news going around at the moment that would make you wonder if Microsoft is thinking about moving away from Windows Mobile. First, reports indicate that not only is Windows Mobile haemorrhaging market share, but Android is picking it up. Second, Microsoft has forged a deal with born-again Motorola to put its search and mapping functions onto Motorola Android devices.

Opera mobile browser on Android fails to impress: is the Singing Robot out of tune?

Posted by Cian on Mar 11, 2010 12:14

android-opera-mobile-browserStill sitting pretty with the most downloaded mobile browser in the world, Opera has now announced it has launched an Android version of Opera Mini. But it hasn’t had a completely positive reception so far. First of all, let us say that Opera Mini is pretty much the biggest mobile browser out there. More than 23 million people were using Opera Mini in the early parts of 2009. It clocks WELL in excess of 10 billion page views every month. The current version, Opera Mini beta 5, is incredibly adaptable, working smoothly on both touch-screen and physical-keyboard phones. And with the Android release, it supports all the major smartphone OSs (kind of).

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Target follows up on its mobile coupon promise

Posted by Cian on Mar 11, 2010 12:25

target-mobile-giftcardBack in early February, GoMo News reported that massive retail chain Target planned on launching a loyalty coupon system for mobile devices (see our report here). And now Target has followed through, and the service is live.

Mobile barcodes play their part in the charity game

Posted by Cian on Mar 11, 2010 11:46

barcode-wallet Recent disasters have proven just how good a channel the mobile is for charitable donations. Problem is, millions of calls have a tendency to jam networks. Often, during the moment of greatest public awareness of a disaster, givers are turned away because the process is so difficult. We’ve seen how effective SMS can be for getting around that (see our report here), and now Canadian company MobioID is seeing what it can do with 2d barcodes and television.

Mobile and sports: NFL dumps Sprint for Verizon for mobile advertising

Posted by Cian on Mar 10, 2010 17:54

nfl-mobile-sprint-verizonAfter years together, Sprint and the NFL have split up? Where did it all go wrong? They seemed like such a happy couple. Now the NFL has gone off with someone new (Verizon, in this case), and Sprint is left all alone.

Cloudy with a chance of mobile advertising: YOC adds Snaptu

Posted by Cian on Mar 10, 2010 17:20

cloud-advertising YOC AG is a rapidly growing company in a lot of mobile areas - but particularly in advertising and marketing. Today it has announced that cloud-host mobile app company Snaptu has joined its network. Why is that interesting? Read on…

China Mobile flips off regulators, goes ahead with mobile banking investment

Posted by Cian on Mar 10, 2010 14:33

800px-flag_of_the_peoples_republic_of_chinasvgWhen China Mobile decides to do something, it doesn’t take half measures. What does the mobile operator with the largest subscriber base in the world do when it wants to advance mobile banking? It buys it’s own bank, of course. And despite objections from regulators, China Mobile seems like it intends to plough right on ahead with the investment.

Mobile location at the Location Business Summit: no BS at the LBS please, just good LBS

Posted by Cian on Mar 10, 2010 13:51

picture-13 Location Based Services (LBS) are the focus of the upcoming Location Business Summit (LBS). I understand that acronym-based puns aren’t to everyone’s taste, but bear with me - this is good. In April, major players from mobile location will gathering for a two-day conference in Amsterdam. If proof that location has “arrived” were needed, look no further than Google’s patent grab on mobile LBS advertising last week.

Mobile ad targeting now available for 15,000 individual cities from InMobi

Posted by Cian on Mar 10, 2010 13:15

city-clipartIt’s often said that once targeting becomes accurate enough, advertising turns into news. To that aim, massive mobile advertiser InMobi has launched a new service that will allow mobile advertisers to target specific inventory to a selection of 15,000 different cities - and that’s just the launch catalogue. That number will increase in time.

Android tools for developers for the Nexage mobile advertising platform

Posted by Cian on Mar 10, 2010 12:46

zeropoint_logoIn late December last year, mobile advertiser Nexage landed a big client in Reuters. Nexage now handles the entire mobile advertising inventory for the vast news company. The platform it does this through is AdMax - a “serving” platform that delivers ads to 35 different mobile ad networks around the world. And now the API and SDK set for AdMax has been made available for Android.

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