News

CSR1010 circuit board Apple could be pushed into bidding for CSR

Best known for its Bluetooth chips – products in Apple Beats headphones

The toast of the British high tech sector, microchip firm CSR (formerly known as Cambridge Silicon Radio) was recently at the receiving end of an takeover offer from US based rival Microchip Technology. Subsequently CSR said in an official statement, “The price proposed by Microchip has been rejected and the board is considering its options for the company.” However, the move has signalled CSR’s potential availability and led to speculation that another US based firm – potentially Apple could make a higher offer for the company. Interest in CSR is being fuelled by its latest move into the Internet of Things [IoT] sector. Continue reading

spot the old messenger contacts Microsoft kills off MSN Messenger

Bows to fact that apps are now key to IM popularity

It appears that Microsoft has decided to call a complete halt to its legacy IM [Instant Messaging] service which started out life as MSN Messenger and eventually mutated into Windows Live Messenger. The company seems to be bowing to harsh realities. MSN got its boost because it was bundled with the Windows OS. Today, it is the mobile apps which dictate fashion. Anyway, Microsoft doesn’t really need two separate IM systems. It has an excellent one which came with Skype – a service which it acquired for $8.5 billion (£5.1 billion) back in 2012. The only surviving version of the MSN service is being switched off in mainland China on October 31st [2014] after 15 years. Continue reading

devika's photo is in the post Guest Post: 2 good reasons why retailers have an app

by Devika Girish, who works in marketing with MobStac

Going by the number of success stories around retail apps, there is evidently a lot to lose out on if brands are to shunt away apps. The key to success here lies in identifying the retailer’s target group of users, creating apps that work well for them, and continually refining and reinventing mobile experiences to profitably retain those users. However, it doesn’t make sense to create a mobile app if a retailer has just started off with the retail business. App development should ideally come into the picture after a retailer have got a customerbase to cater to. Many retailers struggle to take a call on whether they should create an app of their own or tap into an existing platform.A retailer need to consider the retailer’s target audience and brand while choosing between them. Here are two points that will help a retailer design and implement a retail app in the most effective way possible. Continue reading

Mobile apps must make privacy a priority survey reveals

Press release

August 29th 2014. Four out of ten mobile users admit they would not download an app just because of privacy concerns, according to the findings of a new survey, while a third believe apps are getting more and more invasive. The new poll from Apadmi, the UK’s leading mobile app developer, shows that the public attitude is hardening against apps that place excessive demands on users. The survey of 100 mobile users – including owners of Android, iOS, Windows Mobile and BlackBerry devices – was commissioned to examine how opinions are changing towards downloading apps in the wake of issues such as the Edward Snowden revelations. Continue reading

Tech Trailblazers awards announce Firestarter Bursary for non-VC Funded early stage startups

New deadline of September 19th 2014 to reflect new categories of IoT and FinTech

Press release

August 29th 2014 – The highly successful Tech Trailblazers Awards today announced a new bursary for early stage non VC backed startups, the Firestarter program. This has being created to ensure that entry fees are not a barrier for the new lean startups who are still securing major funding from VCs. This new program will attract more earlier stage startups within the accelerator and incubator communities as well as those self-funding or with angel, seed and crowdfunding as their primary source of investment. Continue reading

Firefox barking up right tree with Intex Cloud FX

Should prove ideal upgrade for Indian featurephone users says Upstream

Mozilla and Intex have just launched the first Firefox OS phone in India. It’s called the Intex Cloud FX and costing just 1,999 Rs (£19.90). The device is aimed at emerging markets consumers who are looking to upgrade from a featurephone to their first smartphone. The Cloud F”s low price should prove very attractive to this target audience. Upstream recently undertook research into consumer attitudes in emerging markets earlier in 2014 with Ovum that shows Mozilla is barking up the right tree. Continue reading

far superior to crowd-sourcing apps - carter GWS adds app to its network test solutions

If-you-can’t-beat-em-join-em approach to network testing

Even the most established players in the cellular industry can come under pressure from the power of the mobile app, it seems. So taking the if-you-can’t-beat-em-join-em approach, Global Wireless Solutions (GWS) is now offering its mobile diagnostic app for Android in the UK. Now GWS has a history of providing cellular network testing and diagnostics as long as your arm. And being US based, the company has an advantage because it had to produce solutions for iDen, TDMA and cdmaOne – not just GSM. Which helps when mobile network operators [MNOs] are making big leaps in technology from 2G and 3G over to 4G/LTE. GoMo News had a cosy chat with GWS’s Dr Paul Carter about the app. Continue reading

underlying appcosts still rising - alder Cost of app marketing continues to soar in July indicating a blockbuster year for mobile advertising

Year-over-year metrics for all Indexes point upwards even as July shows minimal changes

Press release

August 27th 2014 Despite month-to-month ebbs and flows, an analysis of mobile app marketing competition and costs from 2012-2014 by Fiksu shows relentless increases. Instead of expected Summer slowdowns, the Fiksu Cost Per Loyal User (CPLU) Index came in at $1.97 for July [2014], its second-highest point in the four-year history of the Fiksu Indexes, representing an increase of 9 per cent year-over-year. Along with CPLU, the Cost Per Install (CPI) Indexes also rose, surging up 44 per cent year-over-year on Android (although down 9 per cent from June), and up 16 per cent over 2013 and 24 per cent from last month on iOS. Continue reading

ghosts & footprints can remain - moses Forensic expert confirms BlackBerry BB10s are ultra secure

Longmere Consultants specialise in recovery of deleted texts

Most people believe that once you press the delete button on a mobile telephone, then that text message [SMS] has gone forever . However, according to UK forensic data recovery experts, Longmere Consultants, this is not always the case. The company specialises in recovering deleted texts; photographs; call logs; chat messages; files; and phone books from mobile phones. However, John Moses md with Longmere confirmed to GoMo News that the exception that proves the rule is the Blackberry Q & Z series (BB10 devices) plus the 9320 series which are non-recoverable. So, in effect, Longmere is confirming that BlackBerry’s smartphones are about the securest devices you can have out there. By contrast, iPhone are amongst the easiest to recover from. Continue reading