Russell Buckley becomes Eagle Eye Advisor – steps down from CMO position
Message from beyond the grave? There’s an app for that.
Nokia faces low cost Mango phone from ZTE
Pringgle debuts its Relationship Bank Account Manager
Kuala Lumpur-based Pringgle Media has released iRelations 1.0, which is claims to be the ‘first relationship bank account app for iPhone’.
iRelations helps users managing and improving their relationships with people who are important to them through keeping lists – ie tabs on your mates. Continue reading
QR Code use up by 617% – but who’s listening?
In contrast to my earlier post this week – where I called the end of QR codes, some interesting data on their use in magazine ads has been released by Nellymoser, a mobile marketing and technology company.
After analysing 164,255 glossy pages from the top 100 magazines, Nellymoser noted a 617% increase in the use of QR codes, including Microsoft Tags and barcodes between January and December 2011. Continue reading
Mobile Marketing Roundup: Android Tablets, Ad spend rates and more…
Here’s your Friday round-up of the hottest mobile marketing stories from across the globe.
In this edition we look at Android tablets gaining market share from Apple’s iPad, ad spend rates, branded apps and more… Continue reading
Nokia zips bloggers across Grand Canyon
In its latest marketing stunt, Nokia has launched a group of bloggers along the grand canyon, via a zip line, while simultaneously taking photos and doing all things social.
The event was in aid of the Lumia 710, one of Nokia’s new range of WP7 based devices. Despite disappointing financial losses of over €900m in Q4 2011, the firm has managed to sell over a million of its new WP7 devices, exceeding expectations. Continue reading
This global Mobile Advertising company that specialise in Rich Media advertising is rapidly expanding into Europe and are hiring for a Senior Sales Director to drive revenue and scale up in the UK and Europe
Please click here for more details or contact Aspire Mobile, the leading provider of Mobile Media Professionals
Continue reading
A way to avoid O2′s accidental security breach
Rating: Create your own proxy server
Readers may have seen Press reports that between January 10th and 14.00 on January 25th [2012], those using web browsers on the UK’s O2 network may have accidentally exposed their mobile phone number to third party web site. Don’t worry because O2 has very definitely fixed the problem and has posted a FAQ about the incident here. GoMo News was immediately curious to know – if those O2 customers had been running security software would it have protected them? The short answer is No. But, and it’s a big but, it would have been possible to swerve this disclosure had you been routinely routing all of the traffic from your smartphone through a secure proxy server. Continue reading
Only around 10 per cent use smartphones, says Ericsson
Rating: Plenty of room for expansion
As it is a Swedish company, Ericsson tends to get ignored by many analysts. But as Ericsson’s CEO, Hans Vestberg, says, “We still believe that mobile broadband is the main driver for our industry. We are [still] number one in the industry [so] we should benefit from that.” This is why Ericsson financial results are such a good indicator for the whole mobile broadband industry. The headlines are all misleading. All Ericsson did was to not make as much money as people had hoped. Don’t forget that buried away in its accounts are the final results of its joint venture – handset maker Sony Ericsson – which didn’t do too well. As the market leader, however, Ericsson has a really good view on what really going on from its own sales. Continue reading
Top 5 mobility questions for CIOs
Rating: Micheal King answers them in his Appcelerator blog
Appcelerator has announced the hiring of former Gartner analyst, Michael King, as its principal mobile strategist. Formerly research director for all of Gartner’s US-based wireless data research and specialising in mobile enterprise strategy, King will help Appcelerator’s over 1,000 global enterprise customers define and implement their mobile initiatives. Continue reading
Telsis breathes new life into SMS with routing
Rating: Platform allows value to be added to inbound texts
Somewhat disappointingly, Telsis has supplied one of the UK’s Tier One mobile operators with its latest generation intelligent SMS Routing systems. But it can’t say who. Anyway, the vendor claims the system gives the operator the ability to double throughput; to deploy SMS Smart Services; and to benefit from reduced footprint and operational costs. Continue reading
