This is very strange. Yesterday I got an email from JumpTap saying

Dear Bena Roberts:

This message is being sent to notify you that your JumpTap PayPerClick account has reached the daily budget cap you have set. As a result, all of your ads have been taken offline, and will not resume until tomorrow. To restore your campaigns to active status, please log in to your account, click on the “Billing” tab and increase the amount for ‘Daily Cap.’ If you want your campaigns to start running right away, you will have to enable them on the Manage Campaigns screen; otherwise, they will be reenabled by the system tomorrow.

Account: broberts
Date: sat Jul 3 01:25:34 UTC 2009
Daily cap: $ 7.40
Remaining funds: $ 28.90

If this action has been taken in error, or to contact us with any questions regarding your account, please go to https://ppc.jumptap.com/ppc/support.html.

Thank you for advertising with JumpTap.

The JumpTap PayPerClick Team
https://ppc.jumptap.com/ppc

This message was sent from an automated account that does not accept incoming messages. Please do not reply to this message. For questions regarding your account, please go to https://ppc.jumptap.com/ppc/support.html.

What happened?
Well, I was very confused because I haven’t advertised on JumpTap  for over a year and I thought that the existing platform had been replaced by TapMatch?

So, I tried to remember by password and get back into the account. I got the following password hint.

Dear Bena:

Your password hint is: br2to12-1

The JumpTap Advertising Suite Team
http://ppc.jumptap.com/

Now, I have to be honest. I can’t remember setting up this hint and I tried every imaginable code to hack the above and failed. So I emailed ad-support at JumpTap for some help.

I didn’t get a response but this morning I got this:

Dear Bena Roberts:

This message is being sent to notify you that your JumpTap PayPerClick account has reached the daily budget cap you have set. As a result, all of your ads have been taken offline, and will not resume until tomorrow. To restore your campaigns to active status, please log in to your account, click on the “Billing” tab and increase the amount for ‘Daily Cap.’ If you want your campaigns to start running right away, you will have to enable them on the Manage Campaigns screen; otherwise, they will be reenabled by the system tomorrow.

Account: broberts
Date: sun Jul 4 01:25:34 UTC 2009
Daily cap: $ 8.10
Remaining funds: $ 7.20

What we think?
Now. There must be some kind of bug here. As the first email said I had daily cap of USD 7.40 and over USD 28 remaining. The second said I had USD 8.10 daily budget and remaining funds of USD 7.20.

I haven’t put any money on this account and I am not sure what is going on here –but there is not good. Now, my only fear is that the test I ran on JumpTap was for GoMo News when it was a typepad blog and awfully named “pushing the barrier”. I really don’t want anyone seeing those ads if they are running again.

I am not sure why I have this after having not used the service for nearly two years. If I was a brand and a campaign had finished or a site had been replaced but the ads started again after 18 months - I would worry. I mean it doesn’t look good for the brand for an ad to go to an empty link.  Or maybe this is just an issue with the email server?  Who knows?

Wait - even the data is wrong “Sun 4th July”  maybe its SPAM?  Maybe someone is spamming Jumptap to get my details???? SHRIEK - I hope not!

I will email the support again this time directly from the website and see if we get a response.

I had some interesting chats over the past few days and here is a quick round-up of information.

Michael Libes:  Has left Medio and is now working on a secret stealth start-up Ground Truth. I have had a fantastic relationship with Michael for a few years now and he is extremely intelligent. We wish him every success and we have been promised an exclusive when he is ready to unveil the new start-up.

Paul Strzelecki: The MD of Yorkville Investors and mobile man for about 20 years has been appointed Honorary Visiting Professor at The University of Manchester – School of Electrical and Electronic Engineering.

His goal will be “helping researchers identify and commercialize intellectual property, through spin-out companies and licensing, and lecturing students in enterprise subjects relating to the electronics industry”.

On a personal note when I started up GoMo News I asked Paul to look at my business plan and he completely tore it to pieces and made me start again. He also helped me get into the Top 50 of the UK start-up investment scheme in Cambridge and I think he will be excellent in this role. He is sharp and scary and I actually feel a bit sorry for those students!

Iain McCready: My interview with the CEO of NeoMedia has been delayed to later this month. I heard from Iain yesterday. He mentioned that NeoMedia is closing a huge deal that he just can’t discuss at the moment. He promises us an exclusive and an interview the minute the news can be released.  NeoMedia  is a sponsor of GoMo News and this is part one of a regular series of interviews I will be conducting with him.

GoMo News Media Partners with the MMF, ETSI and MetaPlaces

China Mobile launches preview of mobile application store

Research shows 1.5 mobile phones per user in South Africa