Monthly Archives: February 2012
Guest Post from Seth Jackson, Managing Director of [PIAS] Media- Do music artists still need mobile specific campaigns to connect with fans?
About Seth Jackson, Managing Director of [PIAS] Media
Seth Jackson is the MD of [PIAS] Media, the specialist Music, Brand and Technology agency. With a background in mobile going back to 1999 Seth Jackson worked with club promoters and brands to explore the early uses of SMS marketing to youth audiences and the potential that arose with the birth of the ring-tone phenomenon. He spent the early years of 2000 working within the emerging mobile music business starting his own company, Indie Mobile in 2005. Indie Mobile worked with the cream of UK independent labels developing innovative award winning mobile campaigns for artists such as Oasis and Dizzee Rascal and distributing mobile music to over 400 retail outlets worldwide. In 2008 [PIAS] Entertainment Group purchased the company and Seth began to look after a number of new areas of the business on behalf of the group.
[PIAS] Media was formed in 2010 and, led by Seth, has quickly forged a reputation for creativity and innovation working with global acts and brands such as Skype and O2 to deliver compelling campaigns. Their work in branded content, Apps, events and integrated strategy continues to build a thriving agency.
Job of the day…Mobile Product Manager
Mobile Product Manager – London
This is an incredibly exciting role within one of the UK’s largest media groups. Reporting into the Head of Mobile, the Mobile Product Manager is responsible for all aspects of mobile product development. You will be responsible for delivering a number of core mobile products and services including Apps, m-Sites etc….
Please click here below for more details or contact Aspire Mobile, the global leading provider of Mobile Media professionals. Continue reading
White paper: Demystifying conversion tracking for agencies in mobile advertising
StrikeAd, a mobile advertising specialist, today announced a new White Paper which sets out to explain what is often thought of as the ‘black art’ of ad tracking information which is passed through app stores. Continue reading
AppMobi goes beta with HTML5 tool for games
Rating: Write it once and roll it out to iOS, Android and Facebook
Open mobile software specialist, appMobi, has just announced a public beta trial of its playMobi offering. This is an HTML5-based cross-platform game development, deployment, and monetisation SDK. The key advantage is that it provides HTML5 game developers with a ‘write it once’ [...]
How to migrate to W7 Mango from some other Nokia
Rating: Use Contacts Transfer or the Vodafone RED Box
One of the biggest challenges facing Nokia fans who want to migrate over to the company’s W7 Mango devices from their existing Symbian based handset, is how do you transfer all of your contacts? GoMo News isn’t exactly sure exactly how many names & addresses you can store on a regular GSM SIM card these days. Maybe 200 max? But that is way off the 760 or so phone numbers this GoMo News hack has built up over the years. So how do you transfer that data? Luckily there is a utility built into Nokia’s version of Windows Phone 7.5 (Mango) called ‘Contacts Transfer’. In our case this app successfully transferred the addressbook from an Android handset (Motorola RAZR) over to a Lumia 710. Continue reading
A glimpse into the future of mHealth via Float Learning
Rating: Self-test apps to see if your boyfriend has given you the clap
A survey of early innovation in the field of mHealth [mobile health] by Float Mobile Learning points to a host of new devices, apps, and systems. The company believes that a whole host of the changes and innovations are happening in the field of mHealthwhich will have a significant impact on medical and healthcare practices in the next 10 years have already started their developmental cycle. As yet, they are not fully commercialised or in common practice. These findings are taken from a report recently published by Float Mobile Learning entitled, ‘ The Future of Mobile Learning in Medicine and Healthcare.’ One prediction is a smartphone app which tells you if your boyfriend has just given you an STD. Continue reading
Digicel gets smarter with Mobilethink
Network operator gaining significant business advantage and insight from Mobilethink’s device intelligence solution
Press release
February 13th 2012. Device management and device intelligence firm Mobilethink today announces that the Digicel Group has acquired its analytics tool to allow the network operator’s different business units to better analyse the composition of the installed base of devices of its 11 million customers in the Caribbean, Central America and the Pacific basin markets and how this impacts profitability and uptake of services. Continue reading
Guest Post from Stefan Knecht, Head of Mobile Product Management for nurago- Measuring Mobile
Author: Stefan Knecht
Stefan Knecht drives Strategic Product Innovation Mobile at nurago, a GfK subsidiary. GfK is the fourth largest global market research firm, providing market research services and products in over 120 countries. Covering the full consumer journey, nurago expands its LEOtrace® measuring technology into the mobile domain to combine both surveyed and passively measured, desktop and mobile user behaviour with data from single-source consumer tracking panels into Business Intelligence Products. GfK NIS (network intelligence solution) complements nurago’s user-centric methodology with a network-centric market research methodology based on the analysis of anonymous internet protocol information which is transmitted via mobile networks. Continue reading
Warning of increased GSM + TETRA attacks
Rating: We’re back to Squidgygate and police radio scanners again
Here’s a bit of an ominous warning. Much worse than mere voicemail hacking. Greg Jones, a director of wireless security specialist, Digital Assurance, is warning of the dangers posed by the increasing availability of low cost software defined radio (SDR) solutions. He says, “It’s extremely likely that criminal gangs, hacktivists and others will all show a growing interest in [SDR]. And we’re not just talking about the hacking of individual mobile phones here but the possible compromise of critical infrastructure.” In a nutshell, what Mr Jones is suggesting is that thanks to SDR it’s no longer possible to assume that calls made over commercial and specialist wireless networks are inherently secure. We’re back to the bad old days when ham radio enthusiasts could list into analogue cellular calls. Who remembers the infamous Squidgygate tapes, for example? Continue reading
Print 2D joins the 2D barcode controversy
Rating: EZcodes aren’t always the best 2D barcode to use
Following a searching piece on why BARKCODE picked EZcodes not QR codes here, Beth Silverstein, a publicist with Print2D has responded with her take on the EZcode versus QR and other rival 2D codes battle. She says … I think it’s great that this technology is used to help pets. ScanBuy’s EZ code does print smaller, but so do Data Matrix codes and MS Tags. The problem is not the code, it’s the platform. Continue reading
Mobile web helps boost Autotrader’s online activity
Rating: Publication breaks through 2 million monthly mobile searches barrier
The UK based specialist publication, Auto Trader, has reached a new milestone in the number of people using mobile to search its database for a suitable vehicle. In the month of January [2012] its site passed the two million barrier to achieve 2.2 million unique users. This represents a compound annual growth rate (CAGR) of approximately 126 per cent for used car searching via a mobile. The publisher has mined its stats to come up with some very interesting figures relating to how access via the mobile web has aided growth. The company’s infographic is printed below. Continue reading
avast! Free Mobile Security tops Norton in PC Welt
avast! Free Mobile Security tops Norton in PC Welt’s comparative review of android security apps.
Press release
February 10th 2012. PC Welt, a leading German IT magazine, compared functionality in the new avast! Free Mobile Security with that in the free and paid-for versions of Norton Mobile Security.”The free avast! product is an exceptional alternative, especially when you consider the Anti-Theft features,” wrote reviewer Matthias Schwindt. “Because theft is the greatest danger for smartphone users.” Continue reading
GroupM goes to China with tenthavenue for MJoule mobile agency launch
tenthavenue and GroupM launch MJoule; Announce Acquisition of Wisereach
LONDON, Feb. 9, 2012 /PRNewswire via COMTEX/ — WPP agencies tenthavenue and GroupM have partnered to create a leading mobile marketing agency in China with the acquisition of Wisereach, subject to regulatory approval. Founded in 2009 and based in Beijing, Wisereach is a full service mobile marketing agency offering strategy; creative services, application development, CRM and media buying. Wisereach’s clients include Audi, Michelin and Microsoft. Continue reading
Adfonic Joins the Board of the IAB Mobile Marketing Center of Excellence
NEW YORK, Feb. 9, 2012 /PRNewswire via COMTEX/ — Global mobile advertising marketplace, Adfonic today announced that Chief Marketing Officer, Paul Childs, has joined the board of the Interactive Advertising Bureau’s (IAB) Mobile Marketing Center of Excellence ( www.iab.net/mobilecenter ).
Adfonic has also announced significant further expansion into the US market, where it is already driving [...]
