2013′s Smartphones consumed 7x the data of 2009′s

New handsets drive 40 percent more data usage year on year
Apple users consume twice the data of Android

Press release

each generation adds 40% more network traffic - coleman

January 8th 2014. Smartphones launched in 2013 consumed more than seven times the data of one launched in 2009 and 40 per cent more data than 2012 models, according to Actix‘s latest research on global mobile users. Apple handsets dominate data use with almost twice the data per session than the average Android phones. Neil Coleman, director of global marketing at Actix says, “Networks have been struggling to keep up with the relentless growth in data demand.”

Coleman continued, “In the past the transition that drove data consumption was from feature phone to smartphone.”

“Now it’s the upgrade path from low-end to high-end smartphones. Each generation adds 40 per cent additional network traffic by device.”

Other key findings of the report include: -

  • The average smartphone in a user’s pocket is 26 months old
  • iPhones held the top three places in the most data hungry devices (iPhones 4, 4S and 5)
  • Samsung has four models in the top 10 most data hungry devices
  • Tablet users consume more than twice as much data as smartphones, while MiFi (My Wi-Fi) devices drive almost nine times more data consumption

Coleman added, “95 per cent of data is being consumed on smartphones rather than tablets, but with the growth in low cost tablets, operators will need to ensure that networks are ready for more data hungry tablets.”

The research, conducted by Actix to understand more clearly the pressures on the Radio Access Network (RAN).

RAN is the critical part of the network that connects the mobile phone to the nearest antenna.

Actix analysed more than 100,000 devices in Europe and North America being used on mobile networks during 2013.

About Actix

Actix, an Amdocs company, creates software platforms that enable mobile operators to deliver better customer experiences, maximize network ROI and generate new revenues by locating, optimizing and monetizing subscriber experience. Actix provides operators with real-time, geo-located, visibility and control over the Radio Access Network (RAN); the most critical part of a mobile operator’s infrastructure. With more than 20 years’ experience as a technology leader in the field of RAN analytics, optimisation and SON, Actix works with operators in more than 100 countries world-wide.

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