Rating: Sheds light on in-app purchasing
There are plenty of people within this industry who would love to understand the real value of their mobile advertising spend and the opportunity to discover where their most valuable customers come from. Well, adeven, a mobile analytics and ad verification specialist, reckons it has the answer with what it claims is the mobile industry’s first holistic mobile ad analytics solution. Known as ‘adjust.io analyzer’, this tool is aimed at media agencies and direct clients who want to gain a 360 degree understanding about how their mobile ad budget is performing. The company says that adjust.io analyzer can work across many different marketing channels to deliver information, analytics and revenue tracking in one independent solution.adeven says that adjust.io analyzer gives its users visibility on how to optimize user acquisition costs on Google Admob, InMobi or Millennial Media.
Information on how campaign budgets are performing against the user’s chosen mobile advertising channels is displayed through a web-accessed dashboard or as a report in order to deliver complete transparency.
The ‘Holistic view’ gathers information from a user’s campaign to show how people react with it within the app ecosystem (i.e. its relative rating).
Other claimed features include the ability to improve and reduce customer acquisition cost based on comprehensive reporting based on optimisation.
It also provides revenue tracking to measurement of how much value a new user is creating ( i.e. ARPU) and tracks retention so users can understand where their loyal customers are coming from and how often they are using their apps.
Andreas Riedel, CEO with Stanwood is an early adopter of adjust.io analyzer. He comments, “During times of tight budgets, it’s essential for us to determine the best CPD across all marketing and communications channels.”
“adjust.io analyzer enables us to promote ON AIR only on the most efficient channels and maximize the impact of our media spend.”
Another early user, Stefan Menden, CEO with JustBook, says, “Tracking in-app purchases with adjust.io has given a completely new edge to our campaign strategy.”
He added, “Knowing how much revenue a user generates in the long run makes planning much easier.”
“We also deliver important information about how your app is doing within the app ecosystem – from how it is rated to if it is
crashing,” Christian Henschel, CEO of adeven, explained.
Henschel added, “We give the power back to those spending the money so they can understand and tweak campaigns to deliver the best results possible.”
“Imagine being able to precisely target those customers who are loyal and who spend – adjust.io analyser lets you do just that,” he claimed.