Anam gives free SMS to Mobile Operators

SMS provider Anam has today announced it is removing traffic licenses for its texting service. Now operators won’t have to pay for an increase in their SMS traffic on the Anam Eclipse SMSX platform.

Traditionally, SMS licenses for operators have been priced by volume. More texts meant higher charges, but Anam has done away with extra charges for an increase in volume.

From the release:

“This is the 18th year that Anam’s engineers have been involved in the design and development of Short Messaging systems and in that time usage and volumes have grown dramatically,” said Gerry McKenna, CEO of Anam. “Although the capacity of messaging systems has grown to meet this demand, the cost of purchasing and maintaining high performance SMS platforms has remained high. This has limited the potential growth of SMS-borne services such as funds transfer, content distribution, parental control and advertising-funded SMS. Anam believes that SMS and SMS-based services will continue to grown in popularity. We believe that by offering this innovative new pricing structure, Anam is again at the forefront of the next stage of worldwide short message service growth.”

What we think?

It’s been mentioned time again, but nothing seems to be able to stop the advance of SMS. Even as new services become popular, they often use the dependable SMS to communicate between users and providers. For operators, this means a massive increase in SMS traffic. So, this is a good move from Anam (who are no strangers to SMS innovation). It’s cheaper for operators and, hopefully, those savings can be used to improve service for the users.