Looks increasingly rattled by threat to iPhone
Samsung’s latest iPhone challenger has spurred Apple into an unprecedented attack on its South Korean rival, again slighting its new S4 Galaxy offering and sending out emails to its own customers espousing the benefits of its products.
In what looks to be further proof that Apple is rattled by the threat to its smartphone dominance by Samsung, Phil Schiller – the Californian giant’s marketing boss – has also set up a web page talking up the iPhone.
The webpage, titled “There’s iPhone. And then there’s everything else,” echos Schiller’s earlier attack on Samsung last Thursday when it launched the S4 and when he pointed out the alleged “weakness” of the Android operating system behind it while talking up the iPhone’s “superior” screen and camera.
Since last summer Apple’s share price has plunged by more than a third, putting a question mark over its direction since its visionary founder Steve Jobs died in October 2011.
High profile technology figures including Facebook CEO Mark Zuckerberg and Spotify founder Daniel Ek have also recently suggested that Apple is losing its edge.“Android is getting a lot better,” Zuckerberg wrote on Facebook on Saturday.
Meanwhile Samsung’s Galaxy S4, which goes on sale next month, has received glowing reviews – as did its predecessor the S3, which went on to be the biggest challenger to Apple’s crown in just ten months of its launch.